Table A1

Construct operationalization

ConstructsMain sources
Satisfaction
I was satisfied with this visit to Urbino
My expectations for this visit were exceeded
I am pleased with this visit
Hung et al. (2019) [Adaptation from Taplin (2013)]
Sense of belonging
I feel a strong sense of belonging to Urbino
I feel I am a member of Urbino's community
I feel other Urbino's community members are my close friends
I like other members of Urbino's community
Hung et al. (2019) [Adaptation from Zhao et al. (2012)]
Pro-environmental behavior
I am willing to protect the environment when traveling in the future
I plan to protect the environment when traveling in the future
I will expend effort on protect the environment when traveling in the future
Wang and Zhang (2020) 
Environmentally responsible behavior
When I see garbage and tree branches, I will make an effort to put them in the trash can
If there are cleaning environment activities, I am willing to attend
Su et al. (2020) 
Recommendation intention
I will recommend Urbino to a relative or friend
I will introduce the positive aspects of Urbino to relatives and friends
When other people question me about Urbino, I will recommend it
Adaptation from Altunel and Erkurt (2015) 
Social media involvement
While visiting Urbino, I search for travel information on its social media websites
While visiting Urbino, I update my location on social media
While visiting Urbino, I enjoyed reading cultural/sustainable information through its social media channels
While visiting Urbino, I was interested in the social media activities Urbino realized
Adaptation from Amaro and Duarte (2015) 
On-site activity involvement
I visited a place where I really want to go
While visiting Urbino, I enjoyed cultural/sustainable activities which I really wanted to do
I was interested in the cultural/sustainable activities Urbino hosted
Adaptation from Hung et al. (2019) 

Source(s): Table by authors

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