Construct operationalization
| Constructs | Main sources |
|---|---|
| Satisfaction I was satisfied with this visit to Urbino My expectations for this visit were exceeded I am pleased with this visit | Hung et al. (2019) [Adaptation from Taplin (2013)] |
| Sense of belonging I feel a strong sense of belonging to Urbino I feel I am a member of Urbino's community I feel other Urbino's community members are my close friends I like other members of Urbino's community | Hung et al. (2019) [Adaptation from Zhao et al. (2012)] |
| Pro-environmental behavior I am willing to protect the environment when traveling in the future I plan to protect the environment when traveling in the future I will expend effort on protect the environment when traveling in the future | Wang and Zhang (2020) |
| Environmentally responsible behavior When I see garbage and tree branches, I will make an effort to put them in the trash can If there are cleaning environment activities, I am willing to attend | Su et al. (2020) |
| Recommendation intention I will recommend Urbino to a relative or friend I will introduce the positive aspects of Urbino to relatives and friends When other people question me about Urbino, I will recommend it | Adaptation from Altunel and Erkurt (2015) |
| Social media involvement While visiting Urbino, I search for travel information on its social media websites While visiting Urbino, I update my location on social media While visiting Urbino, I enjoyed reading cultural/sustainable information through its social media channels While visiting Urbino, I was interested in the social media activities Urbino realized | Adaptation from Amaro and Duarte (2015) |
| On-site activity involvement I visited a place where I really want to go While visiting Urbino, I enjoyed cultural/sustainable activities which I really wanted to do I was interested in the cultural/sustainable activities Urbino hosted | Adaptation from Hung et al. (2019) |
| Constructs | Main sources |
|---|---|
| Satisfaction | |
| Sense of belonging | |
| Pro-environmental behavior | |
| Environmentally responsible behavior | |
| Recommendation intention | Adaptation from |
| Social media involvement | Adaptation from |
| On-site activity involvement | Adaptation from |
Source(s): Table by authors
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