Total, direct and indirect effects
| Hypothesis | Hypothesised | Β | p-value | Decision |
|---|---|---|---|---|
| H1 | Consumer ethnocentrism is positively related to intention to buy Portuguese labelled fruits and vegetables | 0.59 | 0.001 | Supported |
| H2 | Consumer ethnocentrism is positively related to attitude towards buying Portuguese labelled fruits and vegetables | 0.67 | 0.001 | Supported |
| H3 | Consumer ethnocentrism is positively related to perceived behavioural control regarding buying Portuguese labelled fruits and vegetables | 0.71 | 0.001 | Supported |
| H4 | Consumer ethnocentrism is positively related to the subjective norm regarding buying Portuguese labelled fruits and vegetables | 0.63 | 0.001 | Supported |
| H5 | Perceived behavioural control is positively related to the purchase intention of Portuguese labelled fruits and vegetables | 0.79 | 0.001 | Supported |
| H6 | Attitude is positively related to the purchase intention of Portuguese labelled fruits and vegetables | 0.21 | 0.001 | Supported |
| H7 | Subjective norm is positively related to the purchase intention of Portuguese labelled fruits and vegetables | 0.01 | 0.87 | Not supported |
| H8 | Attitude, subjective norm, and perceived behavioural control towards the purchase of Portuguese labelled fruits and vegetable mediate the relationship between consumer ethnocentrism and intention to purchase that type of products | 0.70 | 0.001 | Partially supported |
| Hypothesis | Hypothesised | Decision | ||
|---|---|---|---|---|
| Consumer ethnocentrism is positively related to intention to buy Portuguese labelled fruits and vegetables | 0.59 | 0.001 | Supported | |
| Consumer ethnocentrism is positively related to attitude towards buying Portuguese labelled fruits and vegetables | 0.67 | 0.001 | Supported | |
| Consumer ethnocentrism is positively related to perceived behavioural control regarding buying Portuguese labelled fruits and vegetables | 0.71 | 0.001 | Supported | |
| Consumer ethnocentrism is positively related to the subjective norm regarding buying Portuguese labelled fruits and vegetables | 0.63 | 0.001 | Supported | |
| Perceived behavioural control is positively related to the purchase intention of Portuguese labelled fruits and vegetables | 0.79 | 0.001 | Supported | |
| Attitude is positively related to the purchase intention of Portuguese labelled fruits and vegetables | 0.21 | 0.001 | Supported | |
| Subjective norm is positively related to the purchase intention of Portuguese labelled fruits and vegetables | 0.01 | 0.87 | Not supported | |
| Attitude, subjective norm, and perceived behavioural control towards the purchase of Portuguese labelled fruits and vegetable mediate the relationship between consumer ethnocentrism and intention to purchase that type of products | 0.70 | 0.001 | Partially supported |
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