Surveys statements
| Variable | Coding | Statement | Source |
|---|---|---|---|
| (Study 1) | |||
| Healthy eating orientation (HEO) | HEO1 | The healthfulness of food has impact on my food choices | Bialkova et al. (2016) and Contini et al. (2020) |
| HEO2 | I am very particular about the healthfulness of food I eat | ||
| HEO3 | I always follow a healthful and balanced diet | ||
| Outcome expectancy (OE) | OE1 | I am convinced that food producers should put nutrition claims on the packaging | Shamsi et al. (2020) |
| OE2 | I am convinced that food products should contain more nutrition claims on the packaging | ||
| OE3 | I am convinced that nutrition claims should be more visible on food packaging | ||
| Attitude towards paying attention (APA) to nutrition claims | APA1 | Paying attention to nutrition claims pays off | Ajzen and Sheikh (2013) |
| APA2 | Paying attention to nutrition claims is wise | ||
| APA3 | Paying attention to nutrition claims is useful | ||
| Subjective norm (SN) | SN1 | Most of my family expects me to pay attention to nutrition claims | Joshi and Rahman (2017) and Vermeir and Verbeke (2008) |
| SN2 | Most of my friends expect me to pay attention to nutrition claims | ||
| SN3 | Most people whose opinions I value expect me to pay attention to nutrition claims | ||
| Perceived behavioural control (PBC) | PBC1 | Nutrition claims are readable enough for me in most cases | Ajzen and Sheikh (2013), Arvola et al. (2008) and Tomić Maksan et al. (2019) |
| PBC2 | I feel I may easily find a nutrition claim on a package | ||
| PBC3 | In my opinion nutrition claims are easily visible on a package | ||
| Intention to pay attention (IPA) to nutrition claims | IPA1 | When shopping, I plan to pay attention to nutrition claims visible on product packaging | Ajzen and Sheikh (2013), Bialkova et al. (2016) and Shamsi et al. (2020) |
| IPA2 | I intend to pay attention to nutrition claims | ||
| IPA3 | The likelihood that I will pay attention to nutrition claims is high | ||
| Willingness to buy (WTB) | WB | I buy food with nutrition claims | Tomić Maksan et al. (2019) |
| (Study 2) | |||
| Attitude towards the label (ATL) | ATL1 | I have a favourable perception of this label | Norberg et al. (2011) |
| ATL2 | I like this label | ||
| ATL3 | This is a useful label | ||
| Product purchase intention (PPI) | PPI1 | It is very likely that I would buy this product | Putrevu and Lord (1994) |
| PPI2 | I would buy this product the next time the next time I go shopping | ||
| PPI3 | I would definitely try this product | ||
| Health orientation (HO) | HO1 | I reflect about my health a lot | Talwar et al. (2021) |
| HO2 | I'm very self-conscious about my health | ||
| HO3 | I'm alert to changes in my health | ||
| HO4 | I'm usually aware of my health | ||
| HO5 | I take responsibility for the state of my health | ||
| Variable | Coding | Statement | Source |
|---|---|---|---|
| Healthy eating orientation (HEO) | HEO1 | The healthfulness of food has impact on my food choices | |
| HEO2 | I am very particular about the healthfulness of food I eat | ||
| HEO3 | I always follow a healthful and balanced diet | ||
| Outcome expectancy (OE) | OE1 | I am convinced that food producers should put nutrition claims on the packaging | |
| OE2 | I am convinced that food products should contain more nutrition claims on the packaging | ||
| OE3 | I am convinced that nutrition claims should be more visible on food packaging | ||
| Attitude towards paying attention (APA) to nutrition claims | APA1 | Paying attention to nutrition claims pays off | |
| APA2 | Paying attention to nutrition claims is wise | ||
| APA3 | Paying attention to nutrition claims is useful | ||
| Subjective norm (SN) | SN1 | Most of my family expects me to pay attention to nutrition claims | |
| SN2 | Most of my friends expect me to pay attention to nutrition claims | ||
| SN3 | Most people whose opinions I value expect me to pay attention to nutrition claims | ||
| Perceived behavioural control (PBC) | PBC1 | Nutrition claims are readable enough for me in most cases | |
| PBC2 | I feel I may easily find a nutrition claim on a package | ||
| PBC3 | In my opinion nutrition claims are easily visible on a package | ||
| Intention to pay attention (IPA) to nutrition claims | IPA1 | When shopping, I plan to pay attention to nutrition claims visible on product packaging | |
| IPA2 | I intend to pay attention to nutrition claims | ||
| IPA3 | The likelihood that I will pay attention to nutrition claims is high | ||
| Willingness to buy (WTB) | WB | I buy food with nutrition claims | |
| Attitude towards the label (ATL) | ATL1 | I have a favourable perception of this label | |
| ATL2 | I like this label | ||
| ATL3 | This is a useful label | ||
| Product purchase intention (PPI) | PPI1 | It is very likely that I would buy this product | |
| PPI2 | I would buy this product the next time the next time I go shopping | ||
| PPI3 | I would definitely try this product | ||
| Health orientation (HO) | HO1 | I reflect about my health a lot | |
| HO2 | I'm very self-conscious about my health | ||
| HO3 | I'm alert to changes in my health | ||
| HO4 | I'm usually aware of my health | ||
| HO5 | I take responsibility for the state of my health | ||
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