Confirmatory factor analysis (study 2)
| Construct | Item | Loading | p value | Cronbach's α | CR | AVE |
|---|---|---|---|---|---|---|
| Attitude towards the label (ATL) | ATL1 | 0.900 | *** | 0.90 | 0.90 | 0.76 |
| ATL2 | 0.911 | *** | ||||
| ATL3 | 0.792 | *** | ||||
| Product purchase intention (PPI) | PI1 | 0.958 | *** | 0.95 | 0.95 | 0.87 |
| PI2 | 0.935 | *** | ||||
| PI3 | 0.901 | *** | ||||
| Health orientation (HO) | HO1 | 0.777 | *** | 0.87 | 0.87 | 0.57 |
| HO2 | 0.753 | *** | ||||
| HO3 | 0.808 | *** | ||||
| HO4 | 0.751 | *** | ||||
| HO5 | 0.676 | *** |
| Construct | Item | Loading | Cronbach's | CR | AVE | |
|---|---|---|---|---|---|---|
| Attitude towards the label (ATL) | ATL1 | 0.900 | *** | 0.90 | 0.90 | 0.76 |
| ATL2 | 0.911 | *** | ||||
| ATL3 | 0.792 | *** | ||||
| Product purchase intention (PPI) | PI1 | 0.958 | *** | 0.95 | 0.95 | 0.87 |
| PI2 | 0.935 | *** | ||||
| PI3 | 0.901 | *** | ||||
| Health orientation (HO) | HO1 | 0.777 | *** | 0.87 | 0.87 | 0.57 |
| HO2 | 0.753 | *** | ||||
| HO3 | 0.808 | *** | ||||
| HO4 | 0.751 | *** | ||||
| HO5 | 0.676 | *** |
Note(s): ***p < 0.001
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