Table 1 Characteristics of the...

Table 1

Characteristics of the owner/manager and of the firms in the sample

Measures	Item	Number (N = 282)	Percentage (%)
Interviewee's profile	Owner	40	14.18
	Manager	242	85.82
TA size	Individual firm	47	16.67
	Micro-firm (From 2 to 9 employees)	221	78.36
	Small Firm (From 10 to 50 employees)	14	4.97
TA seniority	Less than 10 years	75	26.60
	Equal to or more than 10 years	207	73.40
TA main activity (N = 257)	Travel Agency	98	34.75
	Tour Organizer	93	32.98
	Hybrid activity	91	32.27
TA Network membership	Yes	185	65.60
	No	97	34.40
Owner/Manager's Gender	Male	163	57.80
	Female	119	42.20
Owner/Manager's Education level	High School diploma or less	102	36.17
	Bachelor/Master's degree or higher	180	63.83
Owner/Manager's age (Generation)*
	Y	41	14.64
	X	160	57.14
	Baby Boomers	79	28.21
Daily time spent online by the owner/manager
	0–29 min	102	36.17
	30–119 min	122	43.26
	At least 120 min	58	20.57
Owner/Manager's level of technological experience
	Low	33	11.70
	Medium	114	40.43
	High	135	47.87

Measures	Item	Number (N = 282)	Percentage (%)
Interviewee's profile	Owner	40	14.18
	Manager	242	85.82
TA size	Individual firm	47	16.67
	Micro-firm (From 2 to 9 employees)	221	78.36
	Small Firm (From 10 to 50 employees)	14	4.97
TA seniority	Less than 10 years	75	26.60
	Equal to or more than 10 years	207	73.40
TA main activity (N = 257)	Travel Agency	98	34.75
	Tour Organizer	93	32.98
	Hybrid activity	91	32.27
TA Network membership	Yes	185	65.60
	No	97	34.40
Owner/Manager's Gender	Male	163	57.80
	Female	119	42.20
Owner/Manager's Education level	High School diploma or less	102	36.17
	Bachelor/Master's degree or higher	180	63.83
Owner/Manager's age (Generation)*
	Y	41	14.64
	X	160	57.14
	Baby Boomers	79	28.21
Daily time spent online by the owner/manager
	0–29 min	102	36.17
	30–119 min	122	43.26
	At least 120 min	58	20.57
Owner/Manager's level of technological experience
	Low	33	11.70
	Medium	114	40.43
	High	135	47.87

Note(s): *2 missing values

Source(s): Table by authors

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