Table 4

Pairwise t-test of the perceived effectiveness of social media pre- and post-Covid-19

Pre-CovidPost-Covid
x¯1SDx¯2SDx¯2-x¯1TSig
Whatsapp3.9081.2794.3261.0740.4188.2340.000***
Telegram1.5251.0512.0041.4350.4797.4140.000***
Facebook3.6381.3084.0071.2510.3696.4680.000***
Instagram3.0181.5753.7621.5250.7449.7990.000***
YouTube2.0071.3362.9011.6200.89411.6680.000***
Twitter1.5741.0382.1031.4390.5297.6270.000***

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors

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