Table 5 The degree of social media... | Emerald Publishing

Table 5

The degree of social media effectiveness in relation to firm size (number of employees)

	Total sample		Individual firm		-Micro-firm (2–9 employees)		Small firm (10–49 employees)
	n = 282 (100%)		n = 47 (16.7%)		n = 221 (78.3%)		n = 14 (5.0%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{i}$	SD	${\bar{x}}_{m}$	SD	${\bar{x}}_{s}$	SD	F	Sig
Whatsapp	3.908	1.279	4.234	1.146	3.860	1.287	3.571	1.453	2.188	0.114
Telegram	1.525	1.051	1.468	1.080	1.516	1.025	1.857	1.351	0.775	0.462
Facebook	3.638	1.308	3.660	1.372	3.593	1.306	4.286	0.994	1.865	0.157
Instagram	3.018	1.575	2.702	1.667	3.054	1.554	3.500	1.506	1.668	0.191
YouTube	2.007	1.336	1.915	1.316	1.964	1.296	3.000	1.710	4.184	0.016^*
Twitter	1.574	1.038	1.660	1.221	1.511	0.947	2.286	1.490	3.932	0.021^*
Total									2.063	0.018^*

	Total sample		Individual firm		-Micro-firm (2–9 employees)		Small firm (10–49 employees)
	n = 282 (100%)		n = 47 (16.7%)		n = 221 (78.3%)		n = 14 (5.0%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{i}$	SD	${\bar{x}}_{m}$	SD	${\bar{x}}_{s}$	SD	F	Sig
Whatsapp	3.908	1.279	4.234	1.146	3.860	1.287	3.571	1.453	2.188	0.114
Telegram	1.525	1.051	1.468	1.080	1.516	1.025	1.857	1.351	0.775	0.462
Facebook	3.638	1.308	3.660	1.372	3.593	1.306	4.286	0.994	1.865	0.157
Instagram	3.018	1.575	2.702	1.667	3.054	1.554	3.500	1.506	1.668	0.191
YouTube	2.007	1.336	1.915	1.316	1.964	1.296	3.000	1.710	4.184	0.016^*
Twitter	1.574	1.038	1.660	1.221	1.511	0.947	2.286	1.490	3.932	0.021^*
Total									2.063	0.018^*

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors