Table 6 The degree of social media... | Emerald Publishing

Table 6

The degree of social media effectiveness in relation to firm seniority

	Total sample		Younger (less than 10 years)		Older (equal to or more than 10 years)
	n = 282 (100%)		n = 75 (29.7%)		n = 207 (70.3%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{y}$	SD	${\bar{x}}_{s}$	SD	F	Sig
Whatsapp	3.908	1.279	4.080	1.217	3.845	1.298	1.858	0.174
Telegram	1.525	1.051	1.627	1.183	1.488	0.999	0.960	0.328
Facebook	3.638	1.308	3.813	1.193	3.575	1.345	1.834	0.177
Instagram	3.018	1.575	3.440	1.562	2.865	1.555	7.516	0.007^**
YouTube	2.007	1.336	2.107	1.410	1.971	1.311	0.566	0.452
Twitter	1.574	1.038	1.613	1.077	1.560	1.026	0.143	0.706
Total							1.401	0.214

	Total sample		Younger (less than 10 years)		Older (equal to or more than 10 years)
	n = 282 (100%)		n = 75 (29.7%)		n = 207 (70.3%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{y}$	SD	${\bar{x}}_{s}$	SD	F	Sig
Whatsapp	3.908	1.279	4.080	1.217	3.845	1.298	1.858	0.174
Telegram	1.525	1.051	1.627	1.183	1.488	0.999	0.960	0.328
Facebook	3.638	1.308	3.813	1.193	3.575	1.345	1.834	0.177
Instagram	3.018	1.575	3.440	1.562	2.865	1.555	7.516	0.007^**
YouTube	2.007	1.336	2.107	1.410	1.971	1.311	0.566	0.452
Twitter	1.574	1.038	1.613	1.077	1.560	1.026	0.143	0.706
Total							1.401	0.214

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors