Table 8 The degree of social media... | Emerald Publishing

Table 8

The degree of social media effectiveness in relation to main activity

	Total sample		Travel agencies		Tour organizers		Hybrid activity
	n = 282 (100%)		n = 98 (34.75%)		n = 93 (32.98%)		n = 91 (32.27%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{t a}$	SD	${\bar{x}}_{t o}$	SD	${\bar{x}}_{h a}$	SD	F	Sig
Whatsapp	3.908	1.279	3.776	1.389	3.989	1.220	3.967	1.215	1.353	0.246
Telegram	1.525	1.051	1.531	1.076	1.484	1.017	1.560	1.067	0.091	0.764
Facebook	3.638	1.308	3.622	1.366	3.559	1.314	3.736	1.246	0.103	0.749
Instagram	3.018	1.575	3.082	1.622	2.860	1.508	3.110	1.595	0.923	0.337
YouTube	2.007	1.336	2.143	1.392	1.978	1.302	1.890	1.312	0.747	0.388
Twitter	1.574	1.038	1.551	1.066	1.548	0.995	1.626	1.061	0.000	0.993
Total									0.630	0.707

	Total sample		Travel agencies		Tour organizers		Hybrid activity
	n = 282 (100%)		n = 98 (34.75%)		n = 93 (32.98%)		n = 91 (32.27%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{t a}$	SD	${\bar{x}}_{t o}$	SD	${\bar{x}}_{h a}$	SD	F	Sig
Whatsapp	3.908	1.279	3.776	1.389	3.989	1.220	3.967	1.215	1.353	0.246
Telegram	1.525	1.051	1.531	1.076	1.484	1.017	1.560	1.067	0.091	0.764
Facebook	3.638	1.308	3.622	1.366	3.559	1.314	3.736	1.246	0.103	0.749
Instagram	3.018	1.575	3.082	1.622	2.860	1.508	3.110	1.595	0.923	0.337
YouTube	2.007	1.336	2.143	1.392	1.978	1.302	1.890	1.312	0.747	0.388
Twitter	1.574	1.038	1.551	1.066	1.548	0.995	1.626	1.061	0.000	0.993
Total									0.630	0.707

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors