Table 9 The degree of social media... | Emerald Publishing

Table 9

The degree of social media effectiveness in relation to the focus on consumers belonging to Generation Y

	Total sample		Low		Medium		High
	n = 282 (100%)		n = 91 (32.27%)		n = 88 (31.21%)		n = 103 (36.52%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{l y}$	SD	${\bar{x}}_{m y}$	SD	${\bar{x}}_{h y}$	SD	F	Sig
Whatsapp	3.908	1.279	3.769	1.317	3.670	1.412	4.233	1.050	6.857	0.009^**
Telegram	1.525	1.051	1.429	1.013	1.523	1.104	1.612	1.041	1.469	0.227
Facebook	3.638	1.308	3.593	1.316	3.500	1.295	3.796	1.309	1.250	0.265
Instagram	3.018	1.575	2.813	1.605	3.125	1.537	3.107	1.577	1.613	0.205
YouTube	2.007	1.336	2.154	1.468	1.886	1.254	1.981	1.283	0.748	0.388
Twitter	1.574	1.038	1.593	1.085	1.625	1.097	1.515	0.948	0.298	0.586
Total									1.928	0.076

	Total sample		Low		Medium		High
	n = 282 (100%)		n = 91 (32.27%)		n = 88 (31.21%)		n = 103 (36.52%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{l y}$	SD	${\bar{x}}_{m y}$	SD	${\bar{x}}_{h y}$	SD	F	Sig
Whatsapp	3.908	1.279	3.769	1.317	3.670	1.412	4.233	1.050	6.857	0.009^**
Telegram	1.525	1.051	1.429	1.013	1.523	1.104	1.612	1.041	1.469	0.227
Facebook	3.638	1.308	3.593	1.316	3.500	1.295	3.796	1.309	1.250	0.265
Instagram	3.018	1.575	2.813	1.605	3.125	1.537	3.107	1.577	1.613	0.205
YouTube	2.007	1.336	2.154	1.468	1.886	1.254	1.981	1.283	0.748	0.388
Twitter	1.574	1.038	1.593	1.085	1.625	1.097	1.515	0.948	0.298	0.586
Total									1.928	0.076

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors