Table 10 The degree of social media... | Emerald Publishing

Table 10

The degree of social media effectiveness in relation to the focus on consumers belonging to Generation Z

	Total sample		Low		Medium		High
	n = 282 (100%)		n = 191 (68% )		n = 56 ( 20%)		n = 35 (12% )
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{l z}$	SD	${\bar{x}}_{m z}$	SD	${\bar{x}}_{h z}$	SD	F	Sig
Whatsapp	3.908	1.279	3.869	1.281	3.946	1.381	4.057	1.110	0.696	0.405
Telegram	1.525	1.051	1.414	0.930	1.840	1.398	1.629	0.942	4.053	0.041^*
Facebook	3.638	1.308	3.597	1.302	3.821	1.281	3.571	1.399	0.130	0.719
Instagram	3.018	1.575	2.984	1.561	3.357	1.577	2.657	1.589	0.112	0.738
YouTube	2.007	1.336	1.969	1.325	2.143	1.420	2.000	1.283	0.202	0.654
Twitter	1.574	1.038	1.487	0.962	1.821	1.208	1.657	1.110	2.569	0.110
Total									1.194	0.310

	Total sample		Low		Medium		High
	n = 282 (100%)		n = 191 (68% )		n = 56 ( 20%)		n = 35 (12% )
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{l z}$	SD	${\bar{x}}_{m z}$	SD	${\bar{x}}_{h z}$	SD	F	Sig
Whatsapp	3.908	1.279	3.869	1.281	3.946	1.381	4.057	1.110	0.696	0.405
Telegram	1.525	1.051	1.414	0.930	1.840	1.398	1.629	0.942	4.053	0.041^*
Facebook	3.638	1.308	3.597	1.302	3.821	1.281	3.571	1.399	0.130	0.719
Instagram	3.018	1.575	2.984	1.561	3.357	1.577	2.657	1.589	0.112	0.738
YouTube	2.007	1.336	1.969	1.325	2.143	1.420	2.000	1.283	0.202	0.654
Twitter	1.574	1.038	1.487	0.962	1.821	1.208	1.657	1.110	2.569	0.110
Total									1.194	0.310

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors