Table 11 The degree of social media... | Emerald Publishing

Table 11

The degree of social media effectiveness in relation to the gender of the owner/manager

	Total sample		Male O/M		Female O/M
	n = 282 (100%)		n = 163 (57.80%)		n = 119 (42.20%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{m}$	SD	${\bar{x}}_{f}$	SD	F	Sig
Whatsapp	3.908	1.279	4.074	1.184	3.681	1.371	6.623	0.011*
Telegram	1.525	1.051	1.503	1.045	1.555	1.063	0.165	0.685
Facebook	3.638	1.308	3.663	1.330	3.605	1.284	0.133	0.716
Instagram	3.018	1.575	2.969	1.619	3.084	1.516	0.364	0.547
YouTube	2.007	1.336	1.939	1.368	2.101	1.291	1.013	0.315
Twitter	1.574	1.038	1.509	0.984	1.664	1.107	1.529	0.217
Total							1.840	0.091^*

	Total sample		Male O/M		Female O/M
	n = 282 (100%)		n = 163 (57.80%)		n = 119 (42.20%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{m}$	SD	${\bar{x}}_{f}$	SD	F	Sig
Whatsapp	3.908	1.279	4.074	1.184	3.681	1.371	6.623	0.011*
Telegram	1.525	1.051	1.503	1.045	1.555	1.063	0.165	0.685
Facebook	3.638	1.308	3.663	1.330	3.605	1.284	0.133	0.716
Instagram	3.018	1.575	2.969	1.619	3.084	1.516	0.364	0.547
YouTube	2.007	1.336	1.939	1.368	2.101	1.291	1.013	0.315
Twitter	1.574	1.038	1.509	0.984	1.664	1.107	1.529	0.217
Total							1.840	0.091^*

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors