Table 12 The degree of social media... | Emerald Publishing

Table 12

The degree of social media effectiveness in relation to the education level of the owner/manager

	Total sample		High school diploma or less		Bachelor's degree or higher
	n = 282 (100%)		n = 102 (36.17%)		n = 180 (63.83%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{l e}$	SD	${\bar{x}}_{m e}$	SD	F	Sig
Whatsapp	3.908	1.279	3.784	1.480	3.978	1.148	1.493	0.223
Telegram	1.525	1.051	1.343	0.838	1.628	1.144	4.842	0.028^*
Facebook	3.638	1.308	3.059	1.481	3.967	1.072	35.150	0.000^***
Instagram	3.018	1.575	2.451	1.546	3.339	1.503	22.262	0.000^***
YouTube	2.007	1.336	1.755	1.164	2.150	1.408	5.786	0.017^**
Twitter	1.574	1.038	1.451	0.929	1.644	1.091	2.271	0.133
Total							6.558	0.000^***

	Total sample		High school diploma or less		Bachelor's degree or higher
	n = 282 (100%)		n = 102 (36.17%)		n = 180 (63.83%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{l e}$	SD	${\bar{x}}_{m e}$	SD	F	Sig
Whatsapp	3.908	1.279	3.784	1.480	3.978	1.148	1.493	0.223
Telegram	1.525	1.051	1.343	0.838	1.628	1.144	4.842	0.028^*
Facebook	3.638	1.308	3.059	1.481	3.967	1.072	35.150	0.000^***
Instagram	3.018	1.575	2.451	1.546	3.339	1.503	22.262	0.000^***
YouTube	2.007	1.336	1.755	1.164	2.150	1.408	5.786	0.017^**
Twitter	1.574	1.038	1.451	0.929	1.644	1.091	2.271	0.133
Total							6.558	0.000^***

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors