Table 13 The degree of social media... | Emerald Publishing

Table 13

The degree of social media effectiveness in relation to the generation of the owner/manager

	Total sample		Generation Y		Generation X		Baby boomers
	n = 282 (100%)		n = 41 (14.64%)		n = 160 (57.14%)		n = 79 (28.21%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{g y}$	SD	${\bar{x}}_{g x}$	SD	${\bar{x}}_{b b}$	SD	F	Sig
Whatsapp	3.908	1.279	4.488	0.746	3.994	1.211	3.430	1.474	10.758	0.000^***
Telegram	1.525	1.051	1.902	1.221	1.475	1.058	1.443	0.916	3.094	0.047^*
Facebook	3.638	1.308	4.220	1.013	3.750	1.229	3.127	1.408	11.610	0.000^***
Instagram	3.018	1.575	3.756	1.462	3.188	1.534	2.278	1.441	15.621	0.000^***
YouTube	2.007	1.336	1.927	1.253	2.044	1.384	2.000	1.301	0.130	0.878
Twitter	1.574	1.038	1.488	0.978	1.569	1.050	1.646	1.063	0.325	0.723
Total									5.225	0.000^***

	Total sample		Generation Y		Generation X		Baby boomers
	n = 282 (100%)		n = 41 (14.64%)		n = 160 (57.14%)		n = 79 (28.21%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{g y}$	SD	${\bar{x}}_{g x}$	SD	${\bar{x}}_{b b}$	SD	F	Sig
Whatsapp	3.908	1.279	4.488	0.746	3.994	1.211	3.430	1.474	10.758	0.000^***
Telegram	1.525	1.051	1.902	1.221	1.475	1.058	1.443	0.916	3.094	0.047^*
Facebook	3.638	1.308	4.220	1.013	3.750	1.229	3.127	1.408	11.610	0.000^***
Instagram	3.018	1.575	3.756	1.462	3.188	1.534	2.278	1.441	15.621	0.000^***
YouTube	2.007	1.336	1.927	1.253	2.044	1.384	2.000	1.301	0.130	0.878
Twitter	1.574	1.038	1.488	0.978	1.569	1.050	1.646	1.063	0.325	0.723
Total									5.225	0.000^***

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors