Table 14 The degree of social media... | Emerald Publishing

Table 14

The degree of social media effectiveness in relation to the owner/manager's experience in new technologies

	Total sample		Inexperienced		Moderately experienced		Very experienced
	n = 282 (100%)		n = 33 (11.70%)		n = 114 (40.43%)		n = 135 (47.87%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{l e}$	SD	${\bar{x}}_{m e}$	SD	${\bar{x}}_{h e}$	SD	F	Sig
Whatsapp	3.908	1.279	3.848	1.439	3.754	1.307	4.052	1.205	2.145	0.144
Telegram	1.525	1.051	1.424	1.119	1.325	0.804	1.719	1.182	6.107	0.014^*
Facebook	3.638	1.308	3.273	1.485	3.368	1.312	3.956	1.190	14.047	0.000^***
Instagram	3.018	1.575	2.364	1.558	2.667	1.532	3.474	1.490	22.947	0.000^***
YouTube	2.007	1.336	1.697	1.311	1.789	1.244	2.267	1.378	9.002	0.002^**
Twitter	1.574	1.038	1.576	1.200	1.316	0.744	1.793	1.160	6.231	0.013^*
Total									4.218	0.000^***

	Total sample		Inexperienced		Moderately experienced		Very experienced
	n = 282 (100%)		n = 33 (11.70%)		n = 114 (40.43%)		n = 135 (47.87%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{l e}$	SD	${\bar{x}}_{m e}$	SD	${\bar{x}}_{h e}$	SD	F	Sig
Whatsapp	3.908	1.279	3.848	1.439	3.754	1.307	4.052	1.205	2.145	0.144
Telegram	1.525	1.051	1.424	1.119	1.325	0.804	1.719	1.182	6.107	0.014^*
Facebook	3.638	1.308	3.273	1.485	3.368	1.312	3.956	1.190	14.047	0.000^***
Instagram	3.018	1.575	2.364	1.558	2.667	1.532	3.474	1.490	22.947	0.000^***
YouTube	2.007	1.336	1.697	1.311	1.789	1.244	2.267	1.378	9.002	0.002^**
Twitter	1.574	1.038	1.576	1.200	1.316	0.744	1.793	1.160	6.231	0.013^*
Total									4.218	0.000^***

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors