Table 15 The degree of social media... | Emerald Publishing

Table 15

The degree of social media effectiveness in relation to the daily time spent online by the owner/manager

	Total sample		Low use (0–29 min)		Medium use (30–119 min)		Intense use (at least 120 min)
	n = 282 (100%)		n = 102 (36.17%)		n = 122 (43.26%)		n = 58 (20.57%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{l t}$	SD	${\bar{x}}_{m t}$	SD	${\bar{x}}_{h t}$	SD	F	Sig
Whatsapp	3.908	1.279	3.784	1.480	3.934	1.162	4.069	1.122	1.929	0.166
Telegram	1.525	1.051	1.343	0.838	1.516	1.046	1.862	1.304	8.819	0.003^**
Facebook	3.638	1.308	3.059	1.481	3.828	1.126	4.259	0.890	39.168	0.000^***
Instagram	3.018	1.575	2.451	1.546	3.221	1.583	3.586	1.298	23.431	0.000^***
YouTube	2.007	1.336	1.755	1.164	2.163	1.462	2.121	1.299	3.855	0.051
Twitter	1.574	1.038	1.451	0.929	1.623	1.086	1.690	1.111	2.261	0.134
Total									7.699	0.000^***

	Total sample		Low use (0–29 min)		Medium use (30–119 min)		Intense use (at least 120 min)
	n = 282 (100%)		n = 102 (36.17%)		n = 122 (43.26%)		n = 58 (20.57%)
	${\bar{x}}_{t o t}$	SD	${\bar{x}}_{l t}$	SD	${\bar{x}}_{m t}$	SD	${\bar{x}}_{h t}$	SD	F	Sig
Whatsapp	3.908	1.279	3.784	1.480	3.934	1.162	4.069	1.122	1.929	0.166
Telegram	1.525	1.051	1.343	0.838	1.516	1.046	1.862	1.304	8.819	0.003^**
Facebook	3.638	1.308	3.059	1.481	3.828	1.126	4.259	0.890	39.168	0.000^***
Instagram	3.018	1.575	2.451	1.546	3.221	1.583	3.586	1.298	23.431	0.000^***
YouTube	2.007	1.336	1.755	1.164	2.163	1.462	2.121	1.299	3.855	0.051
Twitter	1.574	1.038	1.451	0.929	1.623	1.086	1.690	1.111	2.261	0.134
Total									7.699	0.000^***

Note(s): Significantly different average scores * = p < 0.05; ** = p < 0.01; *** = p < 0.001

Source(s): Table by authors