Table 1

Scales adopted

VariableItemsSource
1. Purchase intention of cruelty free productsI would say positive things about cruelty-free products to other peopleAdopted from Zeithmal et al. (1996)
(with modifications)
I would encourage friends and relatives to purchase cruelty-free products 
I would purchase more cruelty-free products in the next few years 
I will continue to purchase cruelty-free products even if their prices increase 
I will purchase cruelty-free cosmetic products even if their prices are higher than conventional cosmetic products 
2. WesternisationI often speak in EnglishAdopted from Stigler et al. (2014)
(with modifications)
I often speak in my mother tongue (Sinhala/Tamil) 
I prefer watching English movies and TV shows and listening to English songs over movies and TV shows and songs in my mother tongue 
I often eat western food (such as Pizza, Burgers) 
I often eat Sri Lankan food (such as Rice and Curry, Hoppers) 
I prefer wearing western clothing (such as jeans, t-shirts) over traditional Sri Lankan clothing (such as Sarongs, Osari) 
3. Consumer empowermentI have knowledge about fundamental consumer rights, consumer responsibilities and legislations protecting the interests of consumersAdopted from ASEAN consumer empowerment index (with modifications)
I have the ability to perform basic arithmetic operations deemed necessary for consumers to make informed purchase decisions, such as calculating prices 
I have the ability to interpret packaging information and can correctly identify and interpret various commonly used logos related to consumer information 
I have the habit of reading terms and conditions, disclaimers and other relevant consumer information 
I complain and seek redress in instances of unfair practices, and proactively participate in activities related to consumer protection 
I feel informed, protected and empowered as a consumer when participating in transactions in the market 
4. Attitude-behaviour gapI believe humans have the right to use animals for testing whether products are acceptable for human useAdopted from Lombart and Louis (2014)
(with modifications)
I believe testing done with animals for cosmetic products is unnecessary and cruel 
I think too much fuss is made over the welfare of animals these days when there are many human problems that need to be solved 
I have a favourable attitude towards cosmetic products not tested on animals 
I appreciate cruelty-free cosmetic products 

Source(s): Constructed by authors

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