Table 2. Fornell–Larcker criterion...

Table 2.

Fornell–Larcker criterion matrix (discriminant validity for first-order constructs)

Construct	Cov	CA	Con	CCB	EP	Flx	Int	RP	SC	Per
Connectivity	0.843
Conscious attention	0.426	0.884
Consistency	0.614	0.387	0.84
Customer citizenship	0.522	0.686	0.497	0.844
Enthused participation	0.451	0.845	0.411	0.662	0.871
Flexibility	0.469	0.5	0.488	0.531	0.438	0.802
Integration	0.625	0.496	0.622	0.616	0.449	0.543	0.829
Return policy	0.473	0.448	0.4	0.546	0.448	0.384	0.55	0.876
Social connection	0.427	0.652	0.406	0.627	0.676	0.518	0.523	0.549	0.916
Personalization	0.556	0.406	0.492	0.573	0.416	0.57	0.601	0.4	0.485	0.861

Construct	Cov	CA	Con	CCB	EP	Flx	Int	RP	SC	Per
Connectivity	0.843
Conscious attention	0.426	0.884
Consistency	0.614	0.387	0.84
Customer citizenship	0.522	0.686	0.497	0.844
Enthused participation	0.451	0.845	0.411	0.662	0.871
Flexibility	0.469	0.5	0.488	0.531	0.438	0.802
Integration	0.625	0.496	0.622	0.616	0.449	0.543	0.829
Return policy	0.473	0.448	0.4	0.546	0.448	0.384	0.55	0.876
Social connection	0.427	0.652	0.406	0.627	0.676	0.518	0.523	0.549	0.916
Personalization	0.556	0.406	0.492	0.573	0.416	0.57	0.601	0.4	0.485	0.861

Notes:

Cov = connectivity; CA = conscious attention; Con = consistency; CBB = customer citizenship behaviour; EP = enthused participation; Flx = flexibility; Int = integration; RP = return policy; SC = social connection; Per = personalization

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