Table 4. Hypothesis testing Hypothesis...

Table 4.

Hypothesis testing

Hypothesis	Path	Path coefficient (β)	SE	t-statistics	p-values	Decision
H1a	Cov → Eng	0.132	0.089	1.482	0.146	Not supported
H1b	Int → Eng	0.226	0.085	2.669***	0.009	Supported
H1c	Con → Eng	0.04	0.09	0.443	0.679	Not supported
H1d	Flx → Eng	0.28	0.103	2.712***	0.005	Supported
H1e	Per → Eng	0.094	0.087	1.082	0.298	Not supported
H2	Eng → CBB	0.599	0.049	12.148***	0.000	Supported
H3	Eng*PR → OB	−0.082	0.034	2.421**	0.022	Supported

Hypothesis	Path	Path coefficient (β)	SE	t-statistics	p-values	Decision
H1a	Cov → Eng	0.132	0.089	1.482	0.146	Not supported
H1b	Int → Eng	0.226	0.085	2.669***	0.009	Supported
H1c	Con → Eng	0.04	0.09	0.443	0.679	Not supported
H1d	Flx → Eng	0.28	0.103	2.712***	0.005	Supported
H1e	Per → Eng	0.094	0.087	1.082	0.298	Not supported
H2	Eng → CBB	0.599	0.049	12.148***	0.000	Supported
H3	Eng*PR → OB	−0.082	0.034	2.421**	0.022	Supported

Notes:

Cov = connectivity; CA = conscious attention; Con = consistency; CBB = customer citizenship behaviour; EP = enthused participation; Flx = flexibility; Int = integration; RP = return policy; SC = social connection; Per = personalization.

*t-values: 1.65 (10 %);

**t-values: 1.96 (5 %);

***t-values: 2.58 (1 %)

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