Table 1.

Internal consistency and validity of lower-order reflective constructs

Lower-order reflective constructNo. of itemsLoadingAVECRSMSDSTBCBLFRUI
SM20.9280.8610.926       
SD30.872–0.9020.7790.9140.702      
ST50.727–0.9130.7340.9320.5460.705     
BC50.765–0.8800.7070.9230.4600.6170.574    
BL40.739–0.9020.7320.9160.6370.6830.5890.720   
FR20.9350.8750.9330.7490.8630.6640.5350.684  
UI40.877–0.9200.8010.9410.7400.7940.6460.5840.7450.828 

Notes:

SM = social media interactions; SD = self-disclosure; ST = source trustworthiness; BC = brand credibility; BL = brand loyalty; FR = friendship; UI = understanding/identification. All factor or indicator loadings are significant, p < 0.001. Friendship and understanding/identification are the two dimensions of parasocial relationships. All loadings are significant (p < 0.001)

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