Table 1. Internal consistency and...

Table 1.

Internal consistency and validity of lower-order reflective constructs

Lower-order reflective construct	No. of items	Loading	AVE	CR	SM	SD	ST	BC	BL	FR
SM	2	0.928	0.861	0.926
SD	3	0.872–0.902	0.779	0.914	0.702
ST	5	0.727–0.913	0.734	0.932	0.546	0.705
BC	5	0.765–0.880	0.707	0.923	0.460	0.617	0.574
BL	4	0.739–0.902	0.732	0.916	0.637	0.683	0.589	0.720
FR	2	0.935	0.875	0.933	0.749	0.863	0.664	0.535	0.684
UI	4	0.877–0.920	0.801	0.941	0.740	0.794	0.646	0.584	0.745	0.828

Lower-order reflective construct	No. of items	Loading	AVE	CR	SM	SD	ST	BC	BL	FR
SM	2	0.928	0.861	0.926
SD	3	0.872–0.902	0.779	0.914	0.702
ST	5	0.727–0.913	0.734	0.932	0.546	0.705
BC	5	0.765–0.880	0.707	0.923	0.460	0.617	0.574
BL	4	0.739–0.902	0.732	0.916	0.637	0.683	0.589	0.720
FR	2	0.935	0.875	0.933	0.749	0.863	0.664	0.535	0.684
UI	4	0.877–0.920	0.801	0.941	0.740	0.794	0.646	0.584	0.745	0.828

Notes:

SM = social media interactions; SD = self-disclosure; ST = source trustworthiness; BC = brand credibility; BL = brand loyalty; FR = friendship; UI = understanding/identification. All factor or indicator loadings are significant, p < 0.001. Friendship and understanding/identification are the two dimensions of parasocial relationships. All loadings are significant (p < 0.001)

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