Ad recognition rate and average fixation length on ad tags
| The type of marking an advertisement in a post | Ad recognition rate in % | Average duration of fixation on the ad tag in seconds |
|---|---|---|
| #ad at the beginning | 83.78 | 0.2014 |
| Verbal marking at the beginning | 70.27 | 0.6200 |
| #ad mark between hashtags | 68.92 | 0.4901 |
| Instagram tool | 59.46 | 0.4149 |
| #paid partnerships at the beginning | 55.41 | 0.2770 |
| #cooperation at the beginning | 45.95 | 0.2907 |
| #paid partnerships between hashtags | 36.49 | 0.1515 |
| #cooperation between hashtags | 27.03 | 0.1528 |
| The type of marking | Ad recognition rate in % | Average duration of fixation |
|---|---|---|
| #ad at the beginning | 83.78 | 0.2014 |
| Verbal marking at the beginning | 70.27 | 0.6200 |
| #ad mark between hashtags | 68.92 | 0.4901 |
| Instagram tool | 59.46 | 0.4149 |
| #paid partnerships at the beginning | 55.41 | 0.2770 |
| #cooperation at the beginning | 45.95 | 0.2907 |
| #paid partnerships between hashtags | 36.49 | 0.1515 |
| #cooperation between hashtags | 27.03 | 0.1528 |
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