Table 1. Ad recognition rate and average... | Emerald Publishing

Table 1.

Ad recognition rate and average fixation length on ad tags

The type of marking an advertisement in a post	Ad recognition rate in %	Average duration of fixation on the ad tag in seconds
#ad at the beginning	83.78	0.2014
Verbal marking at the beginning	70.27	0.6200
#ad mark between hashtags	68.92	0.4901
Instagram tool	59.46	0.4149
#paid partnerships at the beginning	55.41	0.2770
#cooperation at the beginning	45.95	0.2907
#paid partnerships between hashtags	36.49	0.1515
#cooperation between hashtags	27.03	0.1528

The type of markingan advertisement in a post	Ad recognition rate in %	Average duration of fixationon the ad tag in seconds
#ad at the beginning	83.78	0.2014
Verbal marking at the beginning	70.27	0.6200
#ad mark between hashtags	68.92	0.4901
Instagram tool	59.46	0.4149
#paid partnerships at the beginning	55.41	0.2770
#cooperation at the beginning	45.95	0.2907
#paid partnerships between hashtags	36.49	0.1515
#cooperation between hashtags	27.03	0.1528