Influence of fixation length on ad recognition
| Mann–Whitney test – total fixation duration | |
|---|---|
| Contribution (post) | p-value |
| @1 #paid partnerships between hashtags | 0.673 |
| @2 #cooperation between hashtags | 0.529 |
| @3 verbal at the beginning | 0.794 |
| @4 #paid partnerships at the beginning | 0.175 |
| @5 IG tool | 0.889 |
| @6 #cooperation at the beginning | 0.973 |
| @7 #ad between hashtags | 0.667 |
| @8 #ad at the beginning | 0.188 |
| Mann–Whitney test – total fixation duration | |
|---|---|
| Contribution (post) | |
| @1 #paid partnerships between hashtags | 0.673 |
| @2 #cooperation between hashtags | 0.529 |
| @3 verbal at the beginning | 0.794 |
| @4 #paid partnerships at the beginning | 0.175 |
| @5 IG tool | 0.889 |
| @6 #cooperation at the beginning | 0.973 |
| @7 #ad between hashtags | 0.667 |
| @8 #ad at the beginning | 0.188 |
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