ANOVA – Assessment of the differences in the variables among the groups
| Group A News (n =70) | Group B Pictures (n =79) | Group C News + pictures (n = 79) | Group D Control (n =81) | F (p) | |
|---|---|---|---|---|---|
| Turkey’s overall destination image | |||||
| Meana | 3.51 | 4.84 | 4.01 | 4.10 | 10.04 (0.00) |
| SD | 1.567 | 1.315 | 1.629 | 1.446 | |
| Feelings for Turkey as a country | |||||
| Meana | 4.09 | 4.73 | 4.46 | 4.25 | 3.59 (0.01) |
| SD | 1.442 | 1.163 | 1.196 | 1.347 | |
| Intention to visit Turkey | |||||
| Meanb | 3.54 | 4.38 | 3.81 | 3.84 | 3.06 (0.03) |
| SD | 1.815 | 1.635 | 1.769 | 1.778 | |
| Turkey’s perceived destination risk | |||||
| Meanc | 4.79 | 3.09 | 4.61 | 4.27 | 4.85 (0.00) |
| SD | 1.693 | 1.398 | 1.628 | 1.388 | |
| Group A | Group B | Group C | Group D | F (p) | |
|---|---|---|---|---|---|
| Mean | 3.51 | 4.84 | 4.01 | 4.10 | 10.04 (0.00) |
| SD | 1.567 | 1.315 | 1.629 | 1.446 | |
| Mean | 4.09 | 4.73 | 4.46 | 4.25 | 3.59 (0.01) |
| SD | 1.442 | 1.163 | 1.196 | 1.347 | |
| Mean | 3.54 | 4.38 | 3.81 | 3.84 | 3.06 (0.03) |
| SD | 1.815 | 1.635 | 1.769 | 1.778 | |
| Mean | 4.79 | 3.09 | 4.61 | 4.27 | 4.85 (0.00) |
| SD | 1.693 | 1.398 | 1.628 | 1.388 | |
Notes:
SD = standard deviation;
a1 = most negative; 7 = most positive;
b1 = lowest intention to visit; 7 = highest intention to visit;
c1 = lowest risk; 7 = highest risk
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.