Pre-post experiment means test for each of the groups
| Group A: News only (n = 70) | Group B: Pictures only (n = 79) | Group C: Pictures + news (n = 79) | Group D: Control (n = 81) | |||||
|---|---|---|---|---|---|---|---|---|
| Pre Mean (SD) | Post Mean (SD) | Pre Mean (SD) | Post Mean (SD) | Pre Mean (SD) | Post Mean (SD) | Pre Mean (SD) | Post Mean (SD) | |
| Turkey’s overall destination image a | 4.86 (1.52)* | 3.51 (1.57)* | 4.54 (1.40)* | 4.84 (1.32)* | 4.65 (1.31)* | 4.01 (1.63)* | 4.25 (1.39) | 4.10 (1.45) |
| Feelings for Turkey as a country a | 4.64 (1.25)* | 4.09 (1.44)* | 4.66 (1.25) | 4.73 (1.16) | 4.44 (1.16) | 4.46 (1.19) | 4.20 (1.31) | 4.25 (1.35) |
| Intention to visit Turkeyb | 4.33 (1.75)* | 3.54 (1.82)* | 4.25 (1.74) | 4.38 (1.64) | 4.16 (1.76)* | 3.81 (1.77)* | 3.98 (1.75) | 3.84 (1.78) |
| Turkey’s perceived destination riskc | 4.04 (1.59)* | 4.79 (1.69)* | 4.04 (1.47) | 3.91 (1.40) | 3.92 (1.59)* | 4.61 (1.63)* | 4.22 (1.63) | 4.27 (1.39) |
| Group A: News only | Group B: Pictures only | Group C: Pictures + news | Group D: Control | |||||
|---|---|---|---|---|---|---|---|---|
| Pre | Post | Pre | Post | Pre | Post | Pre | Post | |
| Turkey’s overall | 4.86 (1.52)* | 3.51 (1.57)* | 4.54 (1.40)* | 4.84 (1.32)* | 4.65 (1.31)* | 4.01 (1.63)* | 4.25 (1.39) | 4.10 (1.45) |
| Feelings for Turkey | 4.64 (1.25)* | 4.09 (1.44)* | 4.66 (1.25) | 4.73 (1.16) | 4.44 (1.16) | 4.46 (1.19) | 4.20 (1.31) | 4.25 (1.35) |
| Intention to visit Turkey | 4.33 (1.75)* | 3.54 (1.82)* | 4.25 (1.74) | 4.38 (1.64) | 4.16 (1.76)* | 3.81 (1.77)* | 3.98 (1.75) | 3.84 (1.78) |
| Turkey’s perceived | 4.04 (1.59)* | 4.79 (1.69)* | 4.04 (1.47) | 3.91 (1.40) | 3.92 (1.59)* | 4.61 (1.63)* | 4.22 (1.63) | 4.27 (1.39) |
Notes:
SD = standard deviation; *p < 0.05;
a1 = most negative; 7 = most positive;
b1 = lowest intention to visit; 7 = highest intention to visit;
c1 = lowest risk; 7 = highest risk
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