Sample characteristics
| Criterion | Austria (N = 397) | Moldova (N = 205) |
|---|---|---|
| Gender (%) | ||
| Male | 46.1 | 28.8 |
| Female | 53.9 | 71.2 |
| Age (%) | ||
| <20 | 2.3 | 17.6 |
| 21–30 | 64.2 | 66.3 |
| 31–40 | 10.8 | 14.1 |
| 41–50 | 13.1 | 1.5 |
| >50 | 9.6 | 0.5 |
| Education (%) | ||
| Primary school | 6.0 | 3.4 |
| Secondary school | 10.6 | 10.7 |
| School leaving examination | 35.5 | 4.4 |
| University | 47.9 | 81.5 |
| Money spent for online shopping (last 12 months) (%) | ||
| Less than € 100 | 10.33 | 30.3 |
| € 101 - € 500 | 46.85 | 46.8 |
| More than € 500 | 37.78 | 22.9 |
| Not applicable | 5.04 | 0.0 |
| Criterion | Austria ( | Moldova ( |
|---|---|---|
| Male | 46.1 | 28.8 |
| Female | 53.9 | 71.2 |
| <20 | 2.3 | 17.6 |
| 21–30 | 64.2 | 66.3 |
| 31–40 | 10.8 | 14.1 |
| 41–50 | 13.1 | 1.5 |
| >50 | 9.6 | 0.5 |
| Primary school | 6.0 | 3.4 |
| Secondary school | 10.6 | 10.7 |
| School leaving examination | 35.5 | 4.4 |
| University | 47.9 | 81.5 |
| Less than € 100 | 10.33 | 30.3 |
| € 101 - € 500 | 46.85 | 46.8 |
| More than € 500 | 37.78 | 22.9 |
| Not applicable | 5.04 | 0.0 |
Source(s): By author
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