Table 3 Scale measurement properties...

Table 3

Scale measurement properties

Constructs	Items	Standardised coefficients
Constructs	Items	Total sample	Austria	Moldova
Experience (p_c = 0.854, AVE = 0.676, HTMT = 0.822)
	Have you made purchases from online stores in the past?	0.942	0.799	0.864
	I frequently buy products through online shopping	0.950	0.825	0.610
	I frequently buy products from online stores	0.490	0.830	−0.552
Perceived reputation (p_c = 0.934, AVE = 0.826, HTMT = 0.909)
	This online store is well known	0.910	0.506	0.756
	This online store is known to be concerned about customers	0.892	0.824	0.874
	This online store has a reputation for being honest	0.925	0.858	0.809
Perceived website quality (p_c = 0.913, AVE = 0.685, HTMT = 0.828)
	Overall, this website worked very well technically	0.937	0.844	0.864
	Visually, this website resembled other sites I think highly of	0.565	0.358	0.531
	This website was simple to navigate	0.944	0.849	0.882
	On this website, it was easy to find the information I wanted	0.940	0.841	0.873
	This website clearly showed how I could contact or communicate with the person in charge	0.673	0.487	0.645
Perceived security (p_c = 0.909, AVE = 0.770, HTMT = 0.878)
	I feel like my privacy is protected at this website	0.833	0.736	0.933
	I feel safe in my transactions with this website	0.916	0.888	0.922
	The website has adequate security features	0.882	0.533	0.913
Trust in online shopping (p_c = 0.947, AVE = 0.748, HTMT = 0.865)
	The online store keeps promises it has made	0.907	0.713	0.837
	I believe the information that this website provides me	0.895	0.794	0.831
	I trust the online store keeps consumers’ interests in mind	0.850	0.656	0.859
	The online store is trustworthy	0.899	0.794	0.833
	The online store has more to lose than to gain by not delivering on its promises	0.721	0.376	0.488
	The online store’s behaviour meets my expectations	0.904	0.745	0.830
Risk perception (p_c = 0.879, AVE = 0.645, HTMT = 0.803)
	Entering credit card information over the web is unsafe	0.790	0.866	0.654
	I think it is risky to provide one’s credit card information to online stores	0.793	0.893	0.791
	I hesitate to enter my credit card information on the web	0.835	0.872	0.857
	I would hesitate to enter personal information like my name, address and phone number on the web	0.794	0.638	0.842
Purchase intention (p_c = 0.972, AVE = 0.921, HTMT = 0.960)
	How likely is it that you would return to this online store?	0.945	0.838	0.922
	How likely is that you would consider purchasing from this online store in the next three months?	0.961	0.943	0.867
	How likely is it that you would consider purchasing from this online store in the next year?	0.973	0.934	0.946

Constructs	Items	Standardised coefficients
Constructs	Items	Total sample	Austria	Moldova
Experience (p_c = 0.854, AVE = 0.676, HTMT = 0.822)
	Have you made purchases from online stores in the past?	0.942	0.799	0.864
	I frequently buy products through online shopping	0.950	0.825	0.610
	I frequently buy products from online stores	0.490	0.830	−0.552
Perceived reputation (p_c = 0.934, AVE = 0.826, HTMT = 0.909)
	This online store is well known	0.910	0.506	0.756
	This online store is known to be concerned about customers	0.892	0.824	0.874
	This online store has a reputation for being honest	0.925	0.858	0.809
Perceived website quality (p_c = 0.913, AVE = 0.685, HTMT = 0.828)
	Overall, this website worked very well technically	0.937	0.844	0.864
	Visually, this website resembled other sites I think highly of	0.565	0.358	0.531
	This website was simple to navigate	0.944	0.849	0.882
	On this website, it was easy to find the information I wanted	0.940	0.841	0.873
	This website clearly showed how I could contact or communicate with the person in charge	0.673	0.487	0.645
Perceived security (p_c = 0.909, AVE = 0.770, HTMT = 0.878)
	I feel like my privacy is protected at this website	0.833	0.736	0.933
	I feel safe in my transactions with this website	0.916	0.888	0.922
	The website has adequate security features	0.882	0.533	0.913
Trust in online shopping (p_c = 0.947, AVE = 0.748, HTMT = 0.865)
	The online store keeps promises it has made	0.907	0.713	0.837
	I believe the information that this website provides me	0.895	0.794	0.831
	I trust the online store keeps consumers’ interests in mind	0.850	0.656	0.859
	The online store is trustworthy	0.899	0.794	0.833
	The online store has more to lose than to gain by not delivering on its promises	0.721	0.376	0.488
	The online store’s behaviour meets my expectations	0.904	0.745	0.830
Risk perception (p_c = 0.879, AVE = 0.645, HTMT = 0.803)
	Entering credit card information over the web is unsafe	0.790	0.866	0.654
	I think it is risky to provide one’s credit card information to online stores	0.793	0.893	0.791
	I hesitate to enter my credit card information on the web	0.835	0.872	0.857
	I would hesitate to enter personal information like my name, address and phone number on the web	0.794	0.638	0.842
Purchase intention (p_c = 0.972, AVE = 0.921, HTMT = 0.960)
	How likely is it that you would return to this online store?	0.945	0.838	0.922
	How likely is that you would consider purchasing from this online store in the next three months?	0.961	0.943	0.867
	How likely is it that you would consider purchasing from this online store in the next year?	0.973	0.934	0.946

Source(s): By author

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