Standardized path coefficients
| Path | Path coeff | t-values | |
|---|---|---|---|
| Total sample | (Trust: R2 = 0.834, Q2 = 0.595, PI: R2 = 0.670, Q2 = 0.617, RP: R2 = 0.040, Q2 = 0.021) | ||
| Experience → Trust in Online Shopping | 0.065 ns | 1.713 | |
| Perceived Reputation → Trust in Online Shopping | 0.508*** | 11.959 | |
| Perceived Security → Trust in Online Shopping | 0.220*** | 6.284 | |
| Perceived Website Quality → Trust in Online Shopping | 0.189*** | 4.704 | |
| Risk Perception → Purchase Intention | −0.054* | 2.163 | |
| Trust in Online Shopping → Purchase Intention | 0.824*** | 53.411 | |
| Trust in Online Shopping → Risk Perception | −0.199*** | 5.203 | |
| Austria | (Trust: R2 = 0.518, Q2 = 0.233, PI: R2 = 0.286, Q2 = 0.223, RP: R2 = 0.067, Q2 = 0.041) | ||
| Experience → Trust in Online Shopping | 0.236*** | 4.265 | |
| Perceived Reputation → Trust in Online Shopping | 0.406*** | 8.189 | |
| Perceived Security → Trust in Online Shopping | 0.257*** | 5.947 | |
| Perceived Website Quality → Trust in Online Shopping | 0.054 ns | 1.260 | |
| Risk Perception → Purchase Intention | −0.172*** | 3.522 | |
| Trust in Online Shopping → Purchase Intention | 0.464*** | 8.414 | |
| Trust in Online Shopping → Risk Perception | −0.259*** | 5.367 | |
| Moldova | (Trust: R2 = 0.655, Q2 = 0.382, PI: R2 = 0.445, Q2 = 0.340, RP: R2 = 0.130, Q2 = 0.063) | ||
| Experience → Trust in Online Shopping | 0.035 ns | 0.675 | |
| Perceived Reputation → Trust in Online Shopping | 0.357*** | 5.247 | |
| Perceived Security → Trust in Online Shopping | 0.273*** | 4.433 | |
| Perceived Website Quality → Trust in Online Shopping | 0.279*** | 3.906 | |
| Risk Perception → Purchase Intention | −0.131* | 2.002 | |
| Trust in Online Shopping → Purchase Intention | 0.608*** | 8.762 | |
| Trust in Online Shopping → Risk Perception | −0.361*** | 5.367 |
| Path | Path coeff | ||
|---|---|---|---|
| Total sample | (Trust: | ||
| Experience → Trust in Online Shopping | 0.065 ns | 1.713 | |
| Perceived Reputation → Trust in Online Shopping | 0.508*** | 11.959 | |
| Perceived Security → Trust in Online Shopping | 0.220*** | 6.284 | |
| Perceived Website Quality → Trust in Online Shopping | 0.189*** | 4.704 | |
| Risk Perception → Purchase Intention | −0.054* | 2.163 | |
| Trust in Online Shopping → Purchase Intention | 0.824*** | 53.411 | |
| Trust in Online Shopping → Risk Perception | −0.199*** | 5.203 | |
| Austria | (Trust: | ||
| Experience → Trust in Online Shopping | 0.236*** | 4.265 | |
| Perceived Reputation → Trust in Online Shopping | 0.406*** | 8.189 | |
| Perceived Security → Trust in Online Shopping | 0.257*** | 5.947 | |
| Perceived Website Quality → Trust in Online Shopping | 0.054 ns | 1.260 | |
| Risk Perception → Purchase Intention | −0.172*** | 3.522 | |
| Trust in Online Shopping → Purchase Intention | 0.464*** | 8.414 | |
| Trust in Online Shopping → Risk Perception | −0.259*** | 5.367 | |
| Moldova | (Trust: | ||
| Experience → Trust in Online Shopping | 0.035 ns | 0.675 | |
| Perceived Reputation → Trust in Online Shopping | 0.357*** | 5.247 | |
| Perceived Security → Trust in Online Shopping | 0.273*** | 4.433 | |
| Perceived Website Quality → Trust in Online Shopping | 0.279*** | 3.906 | |
| Risk Perception → Purchase Intention | −0.131* | 2.002 | |
| Trust in Online Shopping → Purchase Intention | 0.608*** | 8.762 | |
| Trust in Online Shopping → Risk Perception | −0.361*** | 5.367 |
Note(s): Bootstrapping based on = 5,000 subsamples *p < 0.05; **p < 0.01; ***p < 0.001; ns = non-significant
Source: By author
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