Literature review
| Authors | Journal | Context | Market comparison | Setting | Theories | Correspondence with trust | Corresponding research variables |
|---|---|---|---|---|---|---|---|
| Abdulrahman Al Moosa et al. (2022) | IJRDM | NA | no | service | trust theory/theory of affordances | antecedents | multiple |
| Alves and Wagner Mainardes (2017) | IJRDM | offline | no | service | social exchange theory/value co creation | consequence | single |
| Alzaidi and Agag (2022) | JRCS | online | no | service | technology acceptance model | antecedents + consequence | multiple antecedents single consequence |
| Bashir et al. (2018) | JRCS | online | no | retail | perceived financial risk/online buying intention | consequence | single |
| Grosso et al. (2020) | JR | offline + online | no | retail | privacy as contextual integrity | consequence | single |
| Hallikainen and Laukkanen (2018) | IJIM | online | yes | retail | Trust, Hofstede’s culture theory | antecedents + consequences | multiple |
| Irshad et al. (2020) | IJRDM | online | no | retail | social media marketing | antecedents + consequence | multiple antecedents single consequence |
| Jadil et al. (2022) | IJIMDI | online | no | retail | trust in e-commerce | antecedents + consequence | multiple |
| Jiang et al. (2019) | JRCS | online | no | service | social commerce/social presence theory | antecedents + consequence | multiple antecedents single consequence |
| Kalaignanam et al. (2018) | JR | online | no | service | personalization effectiveness | consequences | multiple |
| Konuk (2022) | IJRDM | offline | no | retail | trust transfer theory | consequence | single |
| Mainardes and Cardoso (2019) | IRRDCR | offline | no | retail | customer experience quality | antecedents + consequence | multiple antecedents single consequence |
| Marriott and Williams (2018) | JRCS | online | no | retail (mobile shopping) | risk and trust | antecedents | multiple |
| Rahman and Hossain (2022) | JR | offline | no | retail (omnichannel) | perceived omnichannel customer experience | antecedent | single |
| Raposo Junior et al. (2022) | IRRDCR | online | no | service | product review blog marketing | antecedents + consequences | multiple |
| Reynolds-McIlnay and Morrin (2019) | JR | offline + online | no | retail | retail transaction auditory confirmation | antecedent + consequences | single antecedent multiple consequences |
| Sharma and Klein (2020) | JRCS | online | no | retail (cooperative commerce) | consumer involvement in online group buying websites | antecedent + consequence | single |
| Ventre and Kolbe (2020) | JICM | online | no | retail | risk and trust | antecedent + consequence | single |
| Yahia et al. (2018) | JRCS | online | no | service | trust in online contexts | antecedents + consequence | multiple antecedents single consequence |
| Yeon et al. (2019) | JRCS | online | no | service | trust in commerce | consequence | single |
| Zhani et al. (2022) | JRCS | NA | no | service | unified theory of acceptance and use of technology | NA | NA |
| Authors | Journal | Context | Market comparison | Setting | Theories | Correspondence with trust | Corresponding research variables |
|---|---|---|---|---|---|---|---|
| IJRDM | NA | no | service | trust theory/theory of affordances | antecedents | multiple | |
| IJRDM | offline | no | service | social exchange theory/value co creation | consequence | single | |
| JRCS | online | no | service | technology acceptance model | antecedents + consequence | multiple antecedents | |
| JRCS | online | no | retail | perceived financial risk/online buying intention | consequence | single | |
| JR | offline + online | no | retail | privacy as contextual integrity | consequence | single | |
| IJIM | online | yes | retail | Trust, Hofstede’s culture theory | antecedents + consequences | multiple | |
| IJRDM | online | no | retail | social media marketing | antecedents + consequence | multiple antecedents | |
| IJIMDI | online | no | retail | trust in e-commerce | antecedents + consequence | multiple | |
| JRCS | online | no | service | social commerce/social presence theory | antecedents + consequence | multiple antecedents | |
| JR | online | no | service | personalization effectiveness | consequences | multiple | |
| IJRDM | offline | no | retail | trust transfer theory | consequence | single | |
| IRRDCR | offline | no | retail | customer experience quality | antecedents + consequence | multiple antecedents | |
| JRCS | online | no | retail (mobile shopping) | risk and trust | antecedents | multiple | |
| JR | offline | no | retail (omnichannel) | perceived omnichannel customer experience | antecedent | single | |
| IRRDCR | online | no | service | product review blog marketing | antecedents + consequences | multiple | |
| JR | offline + online | no | retail | retail transaction auditory confirmation | antecedent + consequences | single antecedent | |
| JRCS | online | no | retail (cooperative commerce) | consumer involvement in online group buying websites | antecedent + consequence | single | |
| JICM | online | no | retail | risk and trust | antecedent + consequence | single | |
| JRCS | online | no | service | trust in online contexts | antecedents + consequence | multiple antecedents | |
| JRCS | online | no | service | trust in commerce | consequence | single | |
| JRCS | NA | no | service | unified theory of acceptance and use of technology | NA | NA |
Source(s): By author
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