Measures
| Constructs/items | Source |
|---|---|
| Experience | |
| Have you made purchases from online stores in the past? | Doney and Cannon (1997) |
| I frequently buy products through online shopping | Jarvenpaa et al. (1999) |
| I frequently buy products from online stores | |
| Perceived reputation | |
| This online store is well known | Jarvenpaa et al. (1999) |
| This online store is known to be concerned about customers | Doney and Cannon (1997) |
| This online store has a reputation for being honest | Doney and Cannon (1997) |
| Perceived website quality | |
| Overall, this website worked very well technically | McKnight et al. (2002) |
| Visually, this website resembled other sites I think highly of | |
| This website was simple to navigate | |
| On this website, it was easy to find the information I wanted | |
| This website clearly showed how I could contact or communicate with the person in charge | |
| Perceived security | |
| I feel like my privacy is protected at this website | Wolfinbarger and Gilly (2003) |
| I feel safe in my transactions with this website | |
| The website has adequate security features | |
| Trust in online shopping | |
| The online store keeps promises it has made | Doney and Cannon (1997) |
| I believe the information that this website provides me | |
| I trust the online store keeps consumers’ interests in mind | |
| The online store is trustworthy | |
| The online store has more to lose than to gain by not delivering on its promises | Jarvenpaa et al. (1999) |
| The online store’s behaviour meets my expectations | |
| Risk perception | |
| Entering credit card information over the web is unsafe | McKnight et al. (2002) |
| I think it is risky to provide one’s credit card information to online stores | |
| I hesitate to enter my credit card information on the web | |
| I would hesitate to enter personal information like my name, address and phone number on the web | |
| Purchase intention | |
| How likely is it that you would return to this online store? | Jarvenpaa et al. (1999) |
| How likely is that you would consider purchasing from this online store in the next three months? | |
| How likely is it that you would consider purchasing from this online store in the next year? | |
| Constructs/items | Source |
|---|---|
| Have you made purchases from online stores in the past? | |
| I frequently buy products through online shopping | |
| I frequently buy products from online stores | |
| This online store is well known | |
| This online store is known to be concerned about customers | |
| This online store has a reputation for being honest | |
| Overall, this website worked very well technically | |
| Visually, this website resembled other sites I think highly of | |
| This website was simple to navigate | |
| On this website, it was easy to find the information I wanted | |
| This website clearly showed how I could contact or communicate with the person in charge | |
| I feel like my privacy is protected at this website | |
| I feel safe in my transactions with this website | |
| The website has adequate security features | |
| The online store keeps promises it has made | |
| I believe the information that this website provides me | |
| I trust the online store keeps consumers’ interests in mind | |
| The online store is trustworthy | |
| The online store has more to lose than to gain by not delivering on its promises | |
| The online store’s behaviour meets my expectations | |
| Entering credit card information over the web is unsafe | |
| I think it is risky to provide one’s credit card information to online stores | |
| I hesitate to enter my credit card information on the web | |
| I would hesitate to enter personal information like my name, address and phone number on the web | |
| How likely is it that you would return to this online store? | |
| How likely is that you would consider purchasing from this online store in the next three months? | |
| How likely is it that you would consider purchasing from this online store in the next year? | |
Source(s): By author
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