Measurement model assessment
| Items | Construct (references) | λ | Factor loading | t-value | CR | AVE | Scale |
|---|---|---|---|---|---|---|---|
| Customer deviance perception (NCD) (Mayr and Teller, 2023) | |||||||
| In the last three months, I have observed the following behaviours in other consumers: Other customers … | |||||||
| NCD1 | … harass other customers | 0.873 | 0.806 | 39.578* | 0.888 | 0.503 | 1 = strongly disagree 5 = strongly agree |
| NCD2 | … argue with other customers | 0.823 | 36.496 | ||||
| NCD8 | … are impatient with employees | 0.689 | 15.123 | ||||
| NCD9 | … disrespect employees | 0.542 | 11.670 | ||||
| NCD10 | … abuse employees | 0.754 | 31.300 | ||||
| NCD11 | … unload emotions at employees | 0.696 | 19.837 | ||||
| NCD13 | … complain illegitimately at employees | 0.707 | 19.666 | ||||
| NCD18 | … mistreat products or store assets | 0.806 | 24.234* | ||||
| Shopper ill-being at the store (SIB) (El Hedhli et al., 2016) | |||||||
| SIB2 | Retail stores do not play an important role in my social wellbeing | 0.729 | 0.852 | 31.117* | 0.844 | 0.644 | 1 = strongly disagree 5 = strongly agree |
| SIB4 | Retail stores do not play an important role in my leisure wellbeing | 0.758 | 19.465* | ||||
| SIB6 | Retail stores do not play an important role in enhancing the quality of life in my community | 0.794 | 21.137* | ||||
| Shopping experience satisfaction (SESAT) (Klaus and Maklan, 2013) | |||||||
| SESAT1 | My feelings towards physical stores are very positive | 0.895 | 0.853 | 78.615* | 0.922 | 0.703 | 1 = strongly disagree 5 = strongly agree |
| SESAT2 | I feel good about coming to physical stores for the offerings I am looking for | 0.844 | 75.353* | ||||
| SESAT3 | Overall, I am satisfied with physical stores and the service they provide | 0.864 | 91.493* | ||||
| SESAT4 | I feel satisfied that physical stores produce the best results that can be achieved for me | 0.801 | 41.143* | ||||
| SESAT5 | The extent to which physical stores have produced the best possible outcome for me is satisfying | 0.829 | 55.914* | ||||
| Attitude towards the affective experience (AFX) (Chun et al., 2017) | |||||||
| AFX1 | To what extent are your shopping experiences in physical stores enjoyable? | 0.889 | 0.901 | 95.481 | 0.924 | 0.754 | 1 = not at all enjoyable 2 = very enjoyable |
| AFX2 | To what extent is shopping in physical stores fun? | 0.765 | 46.101* | 1 = not at all fun 2 = very fun | |||
| AFX3 | To what extent are your shopping experiences in physical stores good? | 0.898 | 85.416* | 1 = not at all good 2 = very good | |||
| AFX4 | To what extent do you like shopping in physical stores? | 0.901 | 92.177* | 1 = very much dislike 2 = very much like | |||
| Affective commitment (AFC) (Evanschitzky et al., 2006) | |||||||
| AFC1 | I feel that I can trust the [retailer] | 0.766 | 0.803 | 49.392* | 0.865 | 0.682 | 1 = very unlikely 5 = very likely |
| AFC2 | I identify with the [retailer] | 0.86 | 43.271* | ||||
| AFC3 | I feel emotionally attached to the [retailer] | 0.814 | 58.182* | ||||
| Customer purchase engagement (CEG) (Vivek et al., 2009) | |||||||
| Conscious attention (CEG – A) | 0.926 | 0.937 | 0.598 | 1 = strongly disagree 5 = strongly agree | |||
| CEG1 | Anything related to shopping in retail stores grabs my attention | 0.811 | 72.195* | ||||
| CEG2 | I like to learn more about the retail stores where I shop | 0.750 | 39.000* | ||||
| CEG3 | I pay a lot of attention to anything about shopping in retail stores | 0.823 | 73.045* | ||||
| Enthused participation (CEG – P) | |||||||
| CEG4 | I spend a lot of my discretionary time shopping in stores | 0.752 | 44.635* | ||||
| CEG5 | I am heavily into shopping in stores | 0.744 | 44.006* | ||||
| CEG6 | I am passionate about shopping in stores | 0.842 | 74.248* | ||||
| CEG7 | My days would not be the same without shopping in stores | 0.786 | 51.123* | ||||
| Social connection (CEG – C) | |||||||
| CEG8 | I love shopping in stores with my friends | 0.785 | 46.148* | ||||
| CEG9 | I enjoy shopping in stores more when I am with others | 0.688 | 26.907* | ||||
| CEG10 | Shopping in stores is more fun when other people around me do it too | 0.739 | 36.154* | ||||
| Trust in retailer (TIR) (Tax et al., 1998) | |||||||
| TIR1 | I believe I can trust the retailers I shop with | 0.903 | 0.883 | 97.859* | 0.932 | 0.775 | 1 = strongly disagree 5 = strongly agree |
| TIR2 | I can rely on retailers I shop with | 0.909 | 118.262* | ||||
| TIR3 | I believe retailers I shop with are reliable in keeping their promises | 0.882 | 87.872* | ||||
| TIR4 | The retailers I shop with are likely to have high integrity | 0.846 | 58.797* | ||||
| Retail-channel-switching intention (SWI) (Pookulangara et al., 2011) | |||||||
| SWI1 | I intend to change from physical stores to online stores for shopping | 0.842 | 0.923 | 90.350* | 0.927 | 0.863 | 1 = very unlikely; 6 = very likely |
| SWI2 | I plan to change from physical stores to online stores for shopping | 0.936 | 110.968* | ||||
| Items | Construct (references) | λ | Factor loading | CR | AVE | Scale | |
|---|---|---|---|---|---|---|---|
| Customer deviance perception (NCD) ( | |||||||
| NCD1 | … harass other customers | 0.873 | 0.806 | 39.578* | 0.888 | 0.503 | 1 = strongly disagree |
| NCD2 | … argue with other customers | 0.823 | 36.496 | ||||
| NCD8 | … are impatient with employees | 0.689 | 15.123 | ||||
| NCD9 | … disrespect employees | 0.542 | 11.670 | ||||
| NCD10 | … abuse employees | 0.754 | 31.300 | ||||
| NCD11 | … unload emotions at employees | 0.696 | 19.837 | ||||
| NCD13 | … complain illegitimately at employees | 0.707 | 19.666 | ||||
| NCD18 | … mistreat products or store assets | 0.806 | 24.234* | ||||
| Shopper ill-being at the store (SIB) ( | |||||||
| SIB2 | Retail stores do not play an important role in my social wellbeing | 0.729 | 0.852 | 31.117* | 0.844 | 0.644 | 1 = strongly disagree |
| SIB4 | Retail stores do not play an important role in my leisure wellbeing | 0.758 | 19.465* | ||||
| SIB6 | Retail stores do not play an important role in enhancing the quality of life in my community | 0.794 | 21.137* | ||||
| Shopping experience satisfaction (SESAT) ( | |||||||
| SESAT1 | My feelings towards physical stores are very positive | 0.895 | 0.853 | 78.615* | 0.922 | 0.703 | 1 = strongly disagree |
| SESAT2 | I feel good about coming to physical stores for the offerings I am looking for | 0.844 | 75.353* | ||||
| SESAT3 | Overall, I am satisfied with physical stores and the service they provide | 0.864 | 91.493* | ||||
| SESAT4 | I feel satisfied that physical stores produce the best results that can be achieved for me | 0.801 | 41.143* | ||||
| SESAT5 | The extent to which physical stores have produced the best possible outcome for me is satisfying | 0.829 | 55.914* | ||||
| Attitude towards the affective experience (AFX) ( | |||||||
| AFX1 | To what extent are your shopping experiences in physical stores enjoyable? | 0.889 | 0.901 | 95.481 | 0.924 | 0.754 | 1 = not at all enjoyable |
| AFX2 | To what extent is shopping in physical stores fun? | 0.765 | 46.101* | 1 = not at all fun | |||
| AFX3 | To what extent are your shopping experiences in physical stores good? | 0.898 | 85.416* | 1 = not at all good | |||
| AFX4 | To what extent do you like shopping in physical stores? | 0.901 | 92.177* | 1 = very much dislike | |||
| Affective commitment (AFC) ( | |||||||
| AFC1 | I feel that I can trust the [retailer] | 0.766 | 0.803 | 49.392* | 0.865 | 0.682 | 1 = very unlikely |
| AFC2 | I identify with the [retailer] | 0.86 | 43.271* | ||||
| AFC3 | I feel emotionally attached to the [retailer] | 0.814 | 58.182* | ||||
| Customer purchase engagement (CEG) ( | |||||||
| 0.926 | 0.937 | 0.598 | 1 = strongly disagree | ||||
| CEG1 | Anything related to shopping in retail stores grabs my attention | 0.811 | 72.195* | ||||
| CEG2 | I like to learn more about the retail stores where I shop | 0.750 | 39.000* | ||||
| CEG3 | I pay a lot of attention to anything about shopping in retail stores | 0.823 | 73.045* | ||||
| CEG4 | I spend a lot of my discretionary time shopping in stores | 0.752 | 44.635* | ||||
| CEG5 | I am heavily into shopping in stores | 0.744 | 44.006* | ||||
| CEG6 | I am passionate about shopping in stores | 0.842 | 74.248* | ||||
| CEG7 | My days would not be the same without shopping in stores | 0.786 | 51.123* | ||||
| CEG8 | I love shopping in stores with my friends | 0.785 | 46.148* | ||||
| CEG9 | I enjoy shopping in stores more when I am with others | 0.688 | 26.907* | ||||
| CEG10 | Shopping in stores is more fun when other people around me do it too | 0.739 | 36.154* | ||||
| Trust in retailer (TIR) ( | |||||||
| TIR1 | I believe I can trust the retailers I shop with | 0.903 | 0.883 | 97.859* | 0.932 | 0.775 | 1 = strongly disagree |
| TIR2 | I can rely on retailers I shop with | 0.909 | 118.262* | ||||
| TIR3 | I believe retailers I shop with are reliable in keeping their promises | 0.882 | 87.872* | ||||
| TIR4 | The retailers I shop with are likely to have high integrity | 0.846 | 58.797* | ||||
| Retail-channel-switching intention (SWI) ( | |||||||
| SWI1 | I intend to change from physical stores to online stores for shopping | 0.842 | 0.923 | 90.350* | 0.927 | 0.863 | 1 = very unlikely; 6 = very likely |
| SWI2 | I plan to change from physical stores to online stores for shopping | 0.936 | 110.968* | ||||
Note(s): *All factor loadings were significant at p < 0.001; λ stands for Cronbach's alpha; CR stands for composite reliability; AVE stands for average variance extracted
Source(s): Authors own work