Table 1

Measurement model assessment

ItemsConstruct (references)λFactor loadingt-valueCRAVEScale
Customer deviance perception (NCD) (Mayr and Teller, 2023)
In the last three months, I have observed the following behaviours in other consumers: Other customers …
NCD1… harass other customers0.8730.80639.578*0.8880.5031 = strongly disagree
5 = strongly agree
NCD2… argue with other customers0.82336.496
NCD8… are impatient with employees0.68915.123
NCD9… disrespect employees0.54211.670
NCD10… abuse employees0.75431.300
NCD11… unload emotions at employees0.69619.837
NCD13… complain illegitimately at employees0.70719.666
NCD18… mistreat products or store assets0.80624.234*
Shopper ill-being at the store (SIB) (El Hedhli et al., 2016)
SIB2Retail stores do not play an important role in my social wellbeing0.7290.85231.117*0.8440.6441 = strongly disagree
5 = strongly agree
SIB4Retail stores do not play an important role in my leisure wellbeing0.75819.465*
SIB6Retail stores do not play an important role in enhancing the quality of life in my community0.79421.137*
Shopping experience satisfaction (SESAT) (Klaus and Maklan, 2013)
SESAT1My feelings towards physical stores are very positive0.8950.85378.615*0.9220.7031 = strongly disagree
5 = strongly agree
SESAT2I feel good about coming to physical stores for the offerings I am looking for0.84475.353*
SESAT3Overall, I am satisfied with physical stores and the service they provide0.86491.493*
SESAT4I feel satisfied that physical stores produce the best results that can be achieved for me0.80141.143*
SESAT5The extent to which physical stores have produced the best possible outcome for me is satisfying0.82955.914*
Attitude towards the affective experience (AFX) (Chun et al., 2017)
AFX1To what extent are your shopping experiences in physical stores enjoyable?0.8890.90195.4810.9240.7541 = not at all enjoyable
2 = very enjoyable
AFX2To what extent is shopping in physical stores fun?0.76546.101*1 = not at all fun
2 = very fun
AFX3To what extent are your shopping experiences in physical stores good?0.89885.416*1 = not at all good
2 = very good
AFX4To what extent do you like shopping in physical stores?0.90192.177*1 = very much dislike
2 = very much like
Affective commitment (AFC) (Evanschitzky et al., 2006)
AFC1I feel that I can trust the [retailer]0.7660.80349.392*0.8650.6821 = very unlikely
5 = very likely
AFC2I identify with the [retailer]0.8643.271*
AFC3I feel emotionally attached to the [retailer]0.81458.182*
Customer purchase engagement (CEG) (Vivek et al., 2009)
Conscious attention (CEG – A)0.926  0.9370.5981 = strongly disagree
5 = strongly agree
CEG1Anything related to shopping in retail stores grabs my attention0.81172.195*
CEG2I like to learn more about the retail stores where I shop0.75039.000*
CEG3I pay a lot of attention to anything about shopping in retail stores0.82373.045*
Enthused participation (CEG – P)  
CEG4I spend a lot of my discretionary time shopping in stores0.75244.635*
CEG5I am heavily into shopping in stores0.74444.006*
CEG6I am passionate about shopping in stores0.84274.248*
CEG7My days would not be the same without shopping in stores0.78651.123*
Social connection (CEG – C)  
CEG8I love shopping in stores with my friends0.78546.148*
CEG9I enjoy shopping in stores more when I am with others0.68826.907*
CEG10Shopping in stores is more fun when other people around me do it too0.73936.154*
Trust in retailer (TIR) (Tax et al., 1998)
TIR1I believe I can trust the retailers I shop with0.9030.88397.859*0.9320.7751 = strongly disagree
5 = strongly agree
TIR2I can rely on retailers I shop with0.909118.262*
TIR3I believe retailers I shop with are reliable in keeping their promises0.88287.872*
TIR4The retailers I shop with are likely to have high integrity0.84658.797*
Retail-channel-switching intention (SWI) (Pookulangara et al., 2011)
SWI1I intend to change from physical stores to online stores for shopping0.8420.92390.350*0.9270.8631 = very unlikely; 6 = very likely
SWI2I plan to change from physical stores to online stores for shopping0.936110.968*

Note(s): *All factor loadings were significant at p < 0.001; λ stands for Cronbach's alpha; CR stands for composite reliability; AVE stands for average variance extracted

Source(s): Authors own work

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