Discriminant validity assessment (HTMT)
| AFC | AFX | NCD | SIB | SESAT | SWI | |
|---|---|---|---|---|---|---|
| Affective commitment (AFC) | ||||||
| Attitude towards the affective experience (AFX) | 0.629 | |||||
| Customer deviance perception (NCD) | 0.18 | 0.098 | ||||
| Shopper ill-being (SIB) | 0.228 | 0.303 | 0.128 | |||
| Shopping experience satisfaction (SESAT) | 0.775 | 0.595 | 0.195 | 0.181 | ||
| Retail-channel-switching intention (SWI) | 0.147 | 0.225 | 0.253 | 0.169 | 0.256 |
| AFC | AFX | NCD | SIB | SESAT | SWI | |
|---|---|---|---|---|---|---|
| Affective commitment (AFC) | ||||||
| Attitude towards the affective experience (AFX) | 0.629 | |||||
| Customer deviance perception (NCD) | 0.18 | 0.098 | ||||
| Shopper ill-being (SIB) | 0.228 | 0.303 | 0.128 | |||
| Shopping experience satisfaction (SESAT) | 0.775 | 0.595 | 0.195 | 0.181 | ||
| Retail-channel-switching intention (SWI) | 0.147 | 0.225 | 0.253 | 0.169 | 0.256 |
Note(s): HTMT0.90 < 0.90
Source(s): Authors own work