Hypothesis testing
| Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | T-statistics (|O/STDEV|) | LCI | HCI | p-values | |
|---|---|---|---|---|---|---|---|
| Manager’s experience → Customer acquisition | 0.349 | 0.350 | 0.085 | 4.079 | 0.182 | 0.513 | 0.000 |
| Service concept → Customer acquisition | 0.338 | 0.341 | 0.082 | 4.097 | 0.177 | 0.499 | 0.000 |
| Manager’s experience*Service concept → Customer acquisition | 0.267 | 0.260 | 0.066 | 4.071 | 0.115 | 0.373 | 0.000 |
| Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | LCI | HCI | |||
|---|---|---|---|---|---|---|---|
| Manager’s experience → Customer acquisition | 0.349 | 0.350 | 0.085 | 4.079 | 0.182 | 0.513 | 0.000 |
| Service concept → Customer acquisition | 0.338 | 0.341 | 0.082 | 4.097 | 0.177 | 0.499 | 0.000 |
| Manager’s experience*Service concept → Customer acquisition | 0.267 | 0.260 | 0.066 | 4.071 | 0.115 | 0.373 | 0.000 |
Source(s): Table by author
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