The empirical results of BN
| Assurance | Empathy | Reliability | Responsiveness | Tangibility | |
|---|---|---|---|---|---|
| Control tower | −0.0736 | −0.0485 | 0.0346 | −0.0154 | 0.0401 |
| AI | 0.0268 | 0.0763 | 0.1344** | 0.0857* | 0.0861* |
| Cloud computing | 0.0853* | 0.1894* | 0.1822** | 0.0587 | 0.1137** |
| IoT | 0.319*** | −0.007 | 0.0887* | −0.0586 | 0.0318 |
| Digital avatars | −0.0762* | 0.0632 | 0.0459 | −0.0076 | −0.0106 |
| Augmented reality | −0.0694 | 0.169** | 0.0399 | 0.00289 | −0.037 |
| Virtual reality | 0.036 | 0.0994* | 0.0995* | 0.124** | 0.101* |
| Assurance | Empathy | Reliability | Responsiveness | Tangibility | |
|---|---|---|---|---|---|
| Control tower | |||||
| AI | 0.1344** | 0.0857* | 0.0861* | ||
| Cloud computing | 0.0853* | 0.1894* | 0.1822** | 0.1137** | |
| IoT | 0.319*** | 0.0887* | |||
| Digital avatars | −0.0762* | ||||
| Augmented reality | 0.169** | ||||
| Virtual reality | 0.0994* | 0.0995* | 0.124** | 0.101* |
Note(s): *p-value<0.1, **p-value<0.05, ***p-value<0.01, italic values are nonsignificant
Source(s): Table created by authors