Results from the machine learning analysis
| Parent | Child | Coefficient | New results obtained through ML |
|---|---|---|---|
| Augmented reality | Virtual reality | 0.7865*** | Learned results |
| Artificial intelligence | Cloud computing | 0.6646*** | Learned results |
| Digital avatars | Augmented reality | 0.583*** | Learned results |
| Virtual reality | Artificial intelligence | 0.5331*** | Learned results |
| Virtual reality | Control tower | 0.4978*** | Learned results |
| Cloud computing | Internet of things | 0.5067*** | Learned results |
| Virtual reality | Internet of things | 0.4629*** | Learned results |
| Cloud computing | Control tower | 0.4468*** | Learned results |
| Cloud computing | Reliability | 0.1673*** | Updated results |
| Artificial intelligence | Tangibility | 0.2117*** | Updated results |
| Control tower | Tangibility | 0.2616*** | Learned results |
| Cloud computing | Tangibility | 0.2128*** | Updated results |
| Virtual reality | Tangibility | 0.1795*** | Updated results |
| Artificial intelligence | Reliability | 0.1699*** | Updated results |
| Internet of things | Tangibility | 0.1775*** | Learned results |
| Cloud computing | Responsiveness | 0.1397*** | Learned results |
| Artificial intelligence | Responsiveness | 0.2202*** | Updated results |
| Internet of things | Reliability | 0.1553*** | Updated results |
| Virtual reality | Responsiveness | 0.1324*** | Updated results |
| Virtual reality | Reliability | 0.1697*** | Updated results |
| Cloud computing | Assurance | 0.0989** | Updated results |
| Virtual reality | Empathy | 0.0975** | Updated results |
| Digital avatars | Responsiveness | 0.0974** | Learned results |
| Augmented reality | Tangibility | 0.1022** | Learned results |
| Augmented reality | Empathy | 0.1063** | Updated results |
| Augmented reality | Responsiveness | 0.1143** | Learned results |
| Internet of things | Assurance | 0.0524* | Updated results |
| Cloud computing | Empathy | 0.0564 | Nonsignificant/Reversed results with respect to Part A |
| Digital avatars | Assurance | 0.0322 | Nonsignificant/Reversed results with respect to Part A |
| Parent | Child | Coefficient | New results obtained through ML |
|---|---|---|---|
| Augmented reality | Virtual reality | 0.7865*** | Learned results |
| Artificial intelligence | Cloud computing | 0.6646*** | Learned results |
| Digital avatars | Augmented reality | 0.583*** | Learned results |
| Virtual reality | Artificial intelligence | 0.5331*** | Learned results |
| Virtual reality | Control tower | 0.4978*** | Learned results |
| Cloud computing | Internet of things | 0.5067*** | Learned results |
| Virtual reality | Internet of things | 0.4629*** | Learned results |
| Cloud computing | Control tower | 0.4468*** | Learned results |
| Cloud computing | Reliability | 0.1673*** | Updated results |
| Artificial intelligence | Tangibility | 0.2117*** | Updated results |
| Control tower | Tangibility | 0.2616*** | Learned results |
| Cloud computing | Tangibility | 0.2128*** | Updated results |
| Virtual reality | Tangibility | 0.1795*** | Updated results |
| Artificial intelligence | Reliability | 0.1699*** | Updated results |
| Internet of things | Tangibility | 0.1775*** | Learned results |
| Cloud computing | Responsiveness | 0.1397*** | Learned results |
| Artificial intelligence | Responsiveness | 0.2202*** | Updated results |
| Internet of things | Reliability | 0.1553*** | Updated results |
| Virtual reality | Responsiveness | 0.1324*** | Updated results |
| Virtual reality | Reliability | 0.1697*** | Updated results |
| Cloud computing | Assurance | 0.0989** | Updated results |
| Virtual reality | Empathy | 0.0975** | Updated results |
| Digital avatars | Responsiveness | 0.0974** | Learned results |
| Augmented reality | Tangibility | 0.1022** | Learned results |
| Augmented reality | Empathy | 0.1063** | Updated results |
| Augmented reality | Responsiveness | 0.1143** | Learned results |
| Internet of things | Assurance | 0.0524* | Updated results |
| Cloud computing | Empathy | Nonsignificant/Reversed results with respect to Part A | |
| Digital avatars | Assurance | Nonsignificant/Reversed results with respect to Part A |
Note(s): *p-value<0.1, **p-value<0.05, ***p-value<0.01, italic values are nonsignificant
Source(s): Table created by authors