Table 3

Results from the machine learning analysis

ParentChildCoefficientNew results obtained through ML
Augmented realityVirtual reality0.7865***Learned results
Artificial intelligenceCloud computing0.6646***Learned results
Digital avatarsAugmented reality0.583***Learned results
Virtual realityArtificial intelligence0.5331***Learned results
Virtual realityControl tower0.4978***Learned results
Cloud computingInternet of things0.5067***Learned results
Virtual realityInternet of things0.4629***Learned results
Cloud computingControl tower0.4468***Learned results
Cloud computingReliability0.1673***Updated results
Artificial intelligenceTangibility0.2117***Updated results
Control towerTangibility0.2616***Learned results
Cloud computingTangibility0.2128***Updated results
Virtual realityTangibility0.1795***Updated results
Artificial intelligenceReliability0.1699***Updated results
Internet of thingsTangibility0.1775***Learned results
Cloud computingResponsiveness0.1397***Learned results
Artificial intelligenceResponsiveness0.2202***Updated results
Internet of thingsReliability0.1553***Updated results
Virtual realityResponsiveness0.1324***Updated results
Virtual realityReliability0.1697***Updated results
Cloud computingAssurance0.0989**Updated results
Virtual realityEmpathy0.0975**Updated results
Digital avatarsResponsiveness0.0974**Learned results
Augmented realityTangibility0.1022**Learned results
Augmented realityEmpathy0.1063**Updated results
Augmented realityResponsiveness0.1143**Learned results
Internet of thingsAssurance0.0524*Updated results
Cloud computingEmpathy0.0564Nonsignificant/Reversed results with respect to Part A
Digital avatarsAssurance0.0322Nonsignificant/Reversed results with respect to Part A

Note(s): *p-value<0.1, **p-value<0.05, ***p-value<0.01, italic values are nonsignificant

Source(s): Table created by authors

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