Table 3

Relationship-oriented top managers' communication media selection and interaction goals

Type and number of top managersSelected communication mediumInteraction goalInterpersonal communication goals
Relationship-oriented (n = 7)Face-to-faceRelational
  • -

    Building trust

  • -

    Building and maintaining interpersonal relationships

  • -

    Having relaxed spontaneous conversations

Communal
  • -

    Promoting get-together events

  • -

    Encouraging human connections

  • -

    Holding regular team meetings

  • -

    Maintaining sense of community

VideoInstrumental
  • -

    Informing employees

  • -

    Facilitating interactive conversations

  • -

    Organizing meetings

  • -

    Innovating and brainstorming

  • -

    Making decisions

  • -

    Firing an employee

  • -

    Hiring an employee

  • -

    Giving a presentation

  • -

    Conducting workshops and training

Communal
  • -

    Promoting video camera use

  • -

    Encouraging human connections

  • -

    Promoting get-together events

Self-presentational
  • -

    Engaging in professional-mediated public speaking

AudioInstrumental
  • -

    Facilitating interactive conversations

  • -

    Performing tasks requiring quick responses

  • -

    Organizing meetings

  • -

    Recording meetings

  • -

    Performing complex tasks

Relational
  • -

    Catching up with a colleague

Synchronous textInstrumental
  • -

    Performing tasks requiring quick responses

  • -

    Facilitating interactive conversations

  • -

    Agreeing on things

  • -

    Informing employees

Communal
  • -

    Maintaining sense of community

Asynchronous textInstrumental
  • -

    Informing employees

  • -

    Sharing instructions

Source(s): Authors' own creation

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