Task-oriented top managers' communication media selection and interaction goals
| Type and number of top managers | Selected communication medium | Interaction goal | Interpersonal communication goals |
|---|---|---|---|
| Task-oriented (n = 16) | Face-to-face | Instrumental |
|
| Communal |
| ||
| Video | Instrumental |
| |
| Communal |
| ||
| Relational |
| ||
| Self-presentational |
| ||
| Audio | Instrumental |
| |
| Relational |
| ||
| Communal |
| ||
| Self-presentational |
| ||
| Synchronous text | Instrumental |
| |
| Communal |
| ||
| Asynchronous text | Instrumental |
|
| Type and number of top managers | Selected communication medium | Interaction goal | Interpersonal communication goals |
|---|---|---|---|
| Task-oriented ( | Face-to-face | Instrumental | Innovating and brainstorming Discussing sensitive issues Hiring an employee Discussing job performance Firing an employee |
| Communal | Encouraging human connections Promoting get-together events Maintaining sense of community | ||
| Video | Instrumental | Facilitating interactive conversations Organizing meetings Discussing sensitive issues Hiring an employee Firing an employee Making decisions Sharing instructions Performing complex tasks Communicating corporate strategy Conducting workshops and training | |
| Communal | Promoting video camera use Encouraging human connections Promoting get-together events Holding regular team meetings Maintaining sense of community | ||
| Relational | Catching up with a colleague | ||
| Self-presentational | Engaging in professional-mediated public speaking Entertainment-mediated public speaking | ||
| Audio | Instrumental | Performing tasks requiring quick responses Organizing meetings Performing operational tasks Facilitating interactive conversations Performing complex tasks Seeking advice Facilitating teamwork Making decisions | |
| Relational | Catching up with a colleague | ||
| Communal | Encouraging human connections Maintaining sense of community | ||
| Self-presentational | Engaging in entertainment-mediated public speaking | ||
| Synchronous text | Instrumental | Performing tasks requiring quick responses Facilitating interactive conversations Seeking advice Performing operational tasks | |
| Communal | Encouraging human connections Maintaining sense of community | ||
| Asynchronous text | Instrumental | Informing employees Sharing instructions Performing operational tasks |
Source(s): Authors' own creation
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