Table 4

Task-oriented top managers' communication media selection and interaction goals

Type and number of top managersSelected communication mediumInteraction goalInterpersonal communication goals
Task-oriented (n = 16)Face-to-faceInstrumental
  • -

    Innovating and brainstorming

  • -

    Discussing sensitive issues

  • -

    Hiring an employee

  • -

    Discussing job performance

  • -

    Firing an employee

Communal
  • -

    Encouraging human connections

  • -

    Promoting get-together events

  • -

    Maintaining sense of community

VideoInstrumental
  • -

    Facilitating interactive conversations

  • -

    Organizing meetings

  • -

    Discussing sensitive issues

  • -

    Hiring an employee

  • -

    Firing an employee

  • -

    Making decisions

  • -

    Sharing instructions

  • -

    Performing complex tasks

  • -

    Communicating corporate strategy

  • -

    Conducting workshops and training

Communal
  • -

    Promoting video camera use

  • -

    Encouraging human connections

  • -

    Promoting get-together events

  • -

    Holding regular team meetings

  • -

    Maintaining sense of community

Relational
  • -

    Catching up with a colleague

Self-presentational
  • -

    Engaging in professional-mediated public speaking

  • -

    Entertainment-mediated public speaking

AudioInstrumental
  • -

    Performing tasks requiring quick responses

  • -

    Organizing meetings

  • -

    Performing operational tasks

  • -

    Facilitating interactive conversations

  • -

    Performing complex tasks

  • -

    Seeking advice

  • -

    Facilitating teamwork

  • -

    Making decisions

Relational
  • -

    Catching up with a colleague

Communal
  • -

    Encouraging human connections

  • -

    Maintaining sense of community

Self-presentational
  • -

    Engaging in entertainment-mediated public speaking

Synchronous textInstrumental
  • -

    Performing tasks requiring quick responses

  • -

    Facilitating interactive conversations

  • -

    Seeking advice

  • -

    Performing operational tasks

Communal
  • -

    Encouraging human connections

  • -

    Maintaining sense of community

Asynchronous textInstrumental
  • -

    Informing employees

  • -

    Sharing instructions

  • -

    Performing operational tasks

Source(s): Authors' own creation

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