Table 5

Task- and relationship-oriented top managers' communication media selection and interaction goals

Type and number of top managersSelected communication mediumInteraction goalInterpersonal communication goals
Task- and relationship-oriented (n = 10)Face-to-faceInstrumental
  • -

    Innovating and brainstorming

  • -

    Discussing sensitive issues

  • -

    Hiring an employee

  • -

    Firing an employee

Relational
  • -

    Building and maintaining interpersonal relationships

  • -

    Building trust

  • -

    Having relaxed spontaneous conversations

  • -

    Celebrating employee success

Communal
  • -

    Encouraging human connections

  • -

    Promoting get-together events

VideoInstrumental
  • -

    Facilitating interactive conversations

  • -

    Conducting workshops and training

  • -

    Informing employees

  • -

    Hiring an employee

  • -

    Discussing sensitive issues

  • -

    Seeking advice

  • -

    Organizing meetings

Communal
  • -

    Promoting video camera use

  • -

    Promoting get-together events

  • -

    Encouraging human connections

  • -

    Holding regular team meetings

Self-presentational
  • -

    Engaging in professional-mediated public speaking

AudioInstrumental
  • -

    Performing tasks requiring quick responses

  • -

    Performing complex tasks

  • -

    Facilitating teamwork

  • -

    Facilitating interactive conversations

Relational
  • -

    Catching up with a colleague

Synchronous textInstrumental
  • -

    Performing tasks requiring quick responses

  • -

    Facilitating interactive conversations

  • -

    Performing operational tasks

Communal
  • -

    Maintaining sense of community

Asynchronous textInstrumental
  • -

    Informing employees

  • -

    Sharing instructions

Communal
  • -

    Celebrating employee success

Source(s): Authors' own creation

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