Exemplars of CSR communication strategies
| Communication strategy | Description (Morsing and Schultz, 2006) | Illustrative examples |
|---|---|---|
| Stakeholder Information n = 61; 69.3% | “Inform stakeholders about favorable corporate CSR decisions and actions” | We provide our members with regular transparency updates on the actions we take to protect members, how we handle questions about member data, and how we respond to content removal requests. (LinkedIn) |
| This report reflects our commitment to transparency to our customers. We hope that this report is able to provide clarity to our customers into the types of government requests we receive on a yearly basis. (RingCentral) | ||
| Telecommunications companies are required by law to assist security authorities with surveillance measures or by handing over data for law enforcement. It is very important to us that we make our activities as transparent as possible within the framework of these legal obligations. (Deutsche Telekom) | ||
| Providing transparency about requests from government or law enforcement for access to customer data is an ongoing part of Ancestry’s commitment to safeguarding our customers’ privacy. (Ancestry) | ||
| Stakeholder Involvement n = 19; 21.6% | “Invite and establish frequent, systematic and pro-active dialogue with stakeholders, i.e. opinion makers, corporate critics, the media, etc.” | With our transparency report, we would like to contribute to making existing grievances and legal realities public and allowing them to be debated. (Posteo) |
| We want to stimulate a public discussion about why and when companies are required to disclose data to government agencies. (Uber) | ||
| We make this data available to the public to help enhance the transparency of government surveillance programs and to promote an open dialogue about the important privacy, law enforcement and national security issues raised by those programs. (Comcast) | ||
| We hope this report is useful to our users and adds to the important public debate about the proper role of government in monitoring and policing activity on the modern internet. (WordPress) | ||
| Stakeholder Response n = 8; 21.6% | “Demonstrate to stakeholders how the company integrates their concerns” | DigitalOcean takes seriously the trust our users place in us. Our customers expect us to safeguard their data as if it were our own, and they expect us to communicate openly if we might be compelled to share their data with a third party. (DigitalOcean) |
| The public and policy makers want to be better informed about our actions and we recognize these calls for greater transparency. (Twitter) | ||
| The trust of our users is ISRG’s most critical asset. Transparency regarding legal requests is an important part of making sure our users can trust us, and to that end we will be publishing reports twice annually. (Let’s Encrypt) | ||
| At Microsoft, we’re optimistic about the benefits of technology, yet clear about the challenges. To drive positive impact with technology, people need to be able to trust the technologies they use and the companies behind them. (Microsoft) |
| Communication strategy | Description ( | Illustrative examples |
|---|---|---|
| Stakeholder Information n = 61; 69.3% | “Inform stakeholders about favorable corporate CSR decisions and actions” | We provide our members with regular transparency updates on the actions we take to protect members, how we handle questions about member data, and how we respond to content removal requests. (LinkedIn) |
| This report reflects our commitment to transparency to our customers. We hope that this report is able to provide clarity to our customers into the types of government requests we receive on a yearly basis. (RingCentral) | ||
| Telecommunications companies are required by law to assist security authorities with surveillance measures or by handing over data for law enforcement. It is very important to us that we make our activities as transparent as possible within the framework of these legal obligations. (Deutsche Telekom) | ||
| Providing transparency about requests from government or law enforcement for access to customer data is an ongoing part of Ancestry’s commitment to safeguarding our customers’ privacy. (Ancestry) | ||
| Stakeholder Involvement n = 19; 21.6% | “Invite and establish frequent, systematic and pro-active dialogue with stakeholders, i.e. opinion makers, corporate critics, the media, etc.” | With our transparency report, we would like to contribute to making existing grievances and legal realities public and allowing them to be debated. (Posteo) |
| We want to stimulate a public discussion about why and when companies are required to disclose data to government agencies. (Uber) | ||
| We make this data available to the public to help enhance the transparency of government surveillance programs and to promote an open dialogue about the important privacy, law enforcement and national security issues raised by those programs. (Comcast) | ||
| We hope this report is useful to our users and adds to the important public debate about the proper role of government in monitoring and policing activity on the modern internet. (WordPress) | ||
| Stakeholder Response n = 8; 21.6% | “Demonstrate to stakeholders how the company integrates their concerns” | DigitalOcean takes seriously the trust our users place in us. Our customers expect us to safeguard their data as if it were our own, and they expect us to communicate openly if we might be compelled to share their data with a third party. (DigitalOcean) |
| The public and policy makers want to be better informed about our actions and we recognize these calls for greater transparency. (Twitter) | ||
| The trust of our users is ISRG’s most critical asset. Transparency regarding legal requests is an important part of making sure our users can trust us, and to that end we will be publishing reports twice annually. (Let’s Encrypt) | ||
| At Microsoft, we’re optimistic about the benefits of technology, yet clear about the challenges. To drive positive impact with technology, people need to be able to trust the technologies they use and the companies behind them. (Microsoft) |