TableĀ 2
Summary statistics of the sample posts
Variable
Mean
SD
Min.
Max.
Follower count
43298.302
42086.468
10,026
285,037
Like count
1503.161
1681.485
78
12,722
Comment count
16.336
16.119
1
103
PCS
0.268
0.076
0.096
0.773
Variable
Mean
SD
Min.
Max.
Follower count
43298.302
42086.468
10,026
285,037
Like count
1503.161
1681.485
78
12,722
Comment count
16.336
16.119
1
103
PCS
0.268
0.076
0.096
0.773
Frequency(percentage)
Authenticity
92 (44.9)
Vividness
86 (42.0)
Coolness
99 (48.3)
Congruence
107 (52.2)
Product-centeredness
81 (39.5)
Frequency(percentage)
Authenticity
92 (44.9)
Vividness
86 (42.0)
Coolness
99 (48.3)
Congruence
107 (52.2)
Product-centeredness
81 (39.5)
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