Table 5 Results of the logistic... | Emerald Publishing

Table 5

Results of the logistic regression model

Independent variable	Dependent variable: product-centeredness
	Model 1		Model 2
	β (SE)	p-value	β (SE)	p-value
Intercept	−2.366 (2.415)	0.327	−2.246 (2.529)	0.375
Follower count	0.012 (0.513)	0.981	−0.060 (0.531)	0.910
Caption word count	0.042 (0.171)	0.805	0.025 (0.175)	0.887
Days of being posted^a	−0.206 (1.76)	0.241	−0.258 (0.184)	0.161
Gender	0.197 (0.339)	0.560	0.256 (0.348)	0.462
Product category^b
Beverage	0.353 (0.548)	0.519	0.256 (0.564)	0.650
Food	0.440 (0.574)	0.444	0.432 (0.592)	0.466
Cosmetics	0.673 (0.566)	0.234	0.624 (0.579)	0.282
Electronics	0.498 (0.618)	0.421	0.479 (0.636)	0.451
Authenticity	1.832 (0.347)	0.000	1.298 (0.525)	0.013
Vividness	−0.322 (0.345)	0.351	−0.110 (0.494)	0.824
Coolness	0.327 (0.343)	0.340	−0.431 (0.485)	0.375
Congruence	0.847 (0.354)	0.017	0.796 (0.395)	0.027
Authenticity × Vividness			−0.464 (0.681)	0.496
Authenticity × Coolness			1.561 (0.677)	0.021
Nagelkerke R-square	0.265		0.295

Independent variable	Dependent variable: product-centeredness
	Model 1		Model 2
	β (SE)	p-value	β (SE)	p-value
Intercept	−2.366 (2.415)	0.327	−2.246 (2.529)	0.375
Follower count	0.012 (0.513)	0.981	−0.060 (0.531)	0.910
Caption word count	0.042 (0.171)	0.805	0.025 (0.175)	0.887
Days of being posted^a	−0.206 (1.76)	0.241	−0.258 (0.184)	0.161
Gender	0.197 (0.339)	0.560	0.256 (0.348)	0.462
Product category^b
Beverage	0.353 (0.548)	0.519	0.256 (0.564)	0.650
Food	0.440 (0.574)	0.444	0.432 (0.592)	0.466
Cosmetics	0.673 (0.566)	0.234	0.624 (0.579)	0.282
Electronics	0.498 (0.618)	0.421	0.479 (0.636)	0.451
Authenticity	1.832 (0.347)	0.000	1.298 (0.525)	0.013
Vividness	−0.322 (0.345)	0.351	−0.110 (0.494)	0.824
Coolness	0.327 (0.343)	0.340	−0.431 (0.485)	0.375
Congruence	0.847 (0.354)	0.017	0.796 (0.395)	0.027
Authenticity × Vividness			−0.464 (0.681)	0.496
Authenticity × Coolness			1.561 (0.677)	0.021
Nagelkerke R-square	0.265		0.295

Note(s): ^aThe number of days from the date of posting to the date of collecting

^bApparel, reference category