Reliability analysis results for scales
| Scales | Cronbach alpha coefficient | Mean | Standard deviation | Variance | Variable number |
|---|---|---|---|---|---|
| Product involvement dimensions | 0.744 | 3.3549 | 0.46723 | 0.218 | 16 |
| Interest | 0.895 | 3.4413 | 0.47256 | 0.223 | 3 |
| Purchasing environmentally friendly products is extremely important to me | |||||
| I am really interested in environmentally friendly product | |||||
| I am not interested in the issue of environmentally friendly products | |||||
| Pleasure | 0.841 | 4.0723 | 0.82007 | 0.673 | 3 |
| It is a kind of pleasure for me to purchase myself an environmentally friendly product | |||||
| Purchasing an environmentally friendly product is like giving myself a gift | |||||
| Purchasing an environmentally friendly product gives me happiness | |||||
| Symbolic Sign | 0.795 | 3.5587 | 0.92545 | 0.856 | 3 |
| The brand of the environmentally friendly product someone chooses gives clues about their personality | |||||
| The brand of the environmentally friendly product I chose reflects my personality | |||||
| I can tell something about someone by looking at the environmentally friendly product they have chosen | |||||
| The importance of risk | 0.864 | 3.5191 | 0.94220 | 0.888 | 3 |
| It's really annoying to purchase an environmentally friendly product that doesn't meet my needs | |||||
| If I find out that I made a bad choice after purchasing an environmentally friendly product, I get very angry with myself | |||||
| If I make a wrong decision when choosing an environmentally friendly product, it is not so important | |||||
| The probability of risk | 0.764 | 2.6752 | 0.89832 | 0.807 | 4 |
| I can never decide which one to choose while window dressing in environmentally friendly product stores | |||||
| When I purchase an environmentally friendly product, I don't know if I really should have purchased it (or someone else) | |||||
| Choosing an environmentally friendly product to buy is quite a difficult decision | |||||
| You can never be completely sure that you have made the right choice when purchasing an environmentally friendly product | |||||
| Social Innovation | 0.904 | 4.0376 | 0.67313 | 0.453 | 9 |
| I seek ways to increase social solidarity and social participation in society | |||||
| I would like to be useful to those around me without expecting any financial benefit | |||||
| I produce new ideas that will create social value and make society more effective | |||||
| I would like to develop scientific new educational techniques to increase the innovative power of society | |||||
| I believe that technological innovations do not improve the economy and living conditions without providing social, human, and organizational development | |||||
| I seek opportunities to make changes in social norms and rules | |||||
| I seek ways to create political and social change in society | |||||
| I use new technologies to meet social needs and find solutions to problems | |||||
| I would like to develop new products and services with social content to improve the quality of life of the society | |||||
| Scales | Cronbach alpha coefficient | Mean | Standard deviation | Variance | Variable number |
|---|---|---|---|---|---|
| Purchasing environmentally friendly products is extremely important to me | |||||
| I am really interested in environmentally friendly product | |||||
| I am not interested in the issue of environmentally friendly products | |||||
| It is a kind of pleasure for me to purchase myself an environmentally friendly product | |||||
| Purchasing an environmentally friendly product is like giving myself a gift | |||||
| Purchasing an environmentally friendly product gives me happiness | |||||
| The brand of the environmentally friendly product someone chooses gives clues about their personality | |||||
| The brand of the environmentally friendly product I chose reflects my personality | |||||
| I can tell something about someone by looking at the environmentally friendly product they have chosen | |||||
| It's really annoying to purchase an environmentally friendly product that doesn't meet my needs | |||||
| If I find out that I made a bad choice after purchasing an environmentally friendly product, I get very angry with myself | |||||
| If I make a wrong decision when choosing an environmentally friendly product, it is not so important | |||||
| I can never decide which one to choose while window dressing in environmentally friendly product stores | |||||
| When I purchase an environmentally friendly product, I don't know if I really should have purchased it (or someone else) | |||||
| Choosing an environmentally friendly product to buy is quite a difficult decision | |||||
| You can never be completely sure that you have made the right choice when purchasing an environmentally friendly product | |||||
| I seek ways to increase social solidarity and social participation in society | |||||
| I would like to be useful to those around me without expecting any financial benefit | |||||
| I produce new ideas that will create social value and make society more effective | |||||
| I would like to develop scientific new educational techniques to increase the innovative power of society | |||||
| I believe that technological innovations do not improve the economy and living conditions without providing social, human, and organizational development | |||||
| I seek opportunities to make changes in social norms and rules | |||||
| I seek ways to create political and social change in society | |||||
| I use new technologies to meet social needs and find solutions to problems | |||||
| I would like to develop new products and services with social content to improve the quality of life of the society | |||||
Note(s): Cronbach alpha, mean, standard deviation and variance values
Source(s): Table by authors – SPSS OUTPUT
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