Validity tests of social innovation and product involvement scales
| Attitude factors | Eigenvalue | Percentage of variance |
|---|---|---|
| Social innovation | ||
| Kaiser–Meyer–Olkin value: 0.915 Bartlett sphericity test values: Chi-square: 1796,718 Sd: 28 Significance: 0.000 | ||
| Factor 1: Social innovation Cronbach’s alpha = 90.4 | 4,932 | 61,654 |
| TOTAL Cronbach’s alpha = 90.4 | 61,654 | |
| Product involvement | ||
| Kaiser–Meyer–Olkin value: 0.78 Bartlett sphericity test values: Chi-square: 2626,025 Sd: 99 Significance: 0.000 | ||
| Factor 1: Interest-Importance/pleasure Cronbach’s Alfa = 85.5 | 3,599 | 25,708 |
| Factor 2: Symbolic Value Cronbach’s alpha = 79.5 | 2,397 | 17,120 |
| Factor 3: The importance of risk Cronbach’s alpha = 73.9 | 2,396 | 17,115 |
| Factor 4: Possibility of risk | 1,394 | 9,954 |
| Total Cronbach’s alpha = 81,1 | 69,897 | |
| Chi-square = 171.49 | ||
| SD = 50 | ||
| Chi-square/Sd = 3.42 | ||
| RMSA = 0.079 | ||
| GFI = 0.93 | ||
| CFI = 0.95 | ||
| AGFI = 0.89 | ||
| RMSR = 0.077 | ||
| Attitude factors | Eigenvalue | Percentage of variance |
|---|---|---|
| Kaiser–Meyer–Olkin value: 0.915 | ||
| Factor 1: Social innovation | 4,932 | 61,654 |
| TOTAL | 61,654 | |
| Kaiser–Meyer–Olkin value: 0.78 | ||
| Factor 1: Interest-Importance/pleasure | 3,599 | 25,708 |
| Factor 2: Symbolic Value | 2,397 | 17,120 |
| Factor 3: The importance of risk | 2,396 | 17,115 |
| Factor 4: Possibility of risk | 1,394 | 9,954 |
| Total | 69,897 | |
| Chi-square = 171.49 | ||
| SD = 50 | ||
| Chi-square/Sd = 3.42 | ||
| RMSA = 0.079 | ||
| GFI = 0.93 | ||
| CFI = 0.95 | ||
| AGFI = 0.89 | ||
| RMSR = 0.077 | ||
Source(s): Table by authors – SPSS and LISREL OUTPUT
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