Table 2 Reliability and validity...

Table 2

Reliability and validity analysis

Variable	Item	Mean	Standard deviation	Outer loading	Cronbach’s α	Composite reliability	Average variance extracted (AVE)
City branding personality	CBP1	4.407	0.974	0.819
	CBP2	4.019	0.895	0.815
	CBP3	3.848	0.686	0.828
	CBP4	3.844	0.683	0.776
	CBP5	4.186	0.863	0.815
	CBP6	3.814	0.729	0.647
	CBP7	3.821	0.762	0.798
	CBP8	4.179	0.916	0.832
	CBP9	3.939	0.820	0.817
	CBP10	4.289	0.872	0.812
	CBP11	4.114	0.819	0.831
	CBP12	3.886	0.699	0.821
	CBP13	4.388	0.837	0.836
	CBP14	4.331	0.868	0.843
	CBP15	4.361	0.869	0.824
					0.962	0.966	0.654
Brand experience	BE1	4.285	0.947	0.840
	BE2	4.099	0.821	0.831
	BE3	4.373	0.875	0.890
	BE4	4.125	0.815	0.893
	BE5	4.061	0.806	0.859
	BE6	4.228	0.855	0.871
	BE7	4.122	0.809	0.882
	BE8	4.118	0.812	0.869
					0.953	0.960	0.752
Brand satisfaction	BS1	4.202	0.894	0.888
	BS2	4.156	0.865	0.925
	BS3	4.129	0.812	0.914
					0.895	0.935	0.827
Perceived risk	PR1	4.163	0.881	0.816
	PR2	4.152	0.804	0.858
	PR3	4.167	0.895	0.872
	PR4	3.970	0.750	0.873
	PR5	3.954	0.769	0.829
	PR6	4.053	0.930	0.786
	PR7	3.939	0.782	0.857
	PR8	4.156	0.895	0.804
					0.939	0.949	0.701
Revisit intention	RI1	3.958	0.624	0.869
	RI2	3.981	0.672	0.848
	RI3	4.053	0.875	0.649
	RI4	4.011	0.732	0.747
					0.787	0.862	0.613

Variable	Item	Mean	Standard deviation	Outer loading	Cronbach’s α	Composite reliability	Average variance extracted (AVE)
City branding personality	CBP1	4.407	0.974	0.819
	CBP2	4.019	0.895	0.815
	CBP3	3.848	0.686	0.828
	CBP4	3.844	0.683	0.776
	CBP5	4.186	0.863	0.815
	CBP6	3.814	0.729	0.647
	CBP7	3.821	0.762	0.798
	CBP8	4.179	0.916	0.832
	CBP9	3.939	0.820	0.817
	CBP10	4.289	0.872	0.812
	CBP11	4.114	0.819	0.831
	CBP12	3.886	0.699	0.821
	CBP13	4.388	0.837	0.836
	CBP14	4.331	0.868	0.843
	CBP15	4.361	0.869	0.824
					0.962	0.966	0.654
Brand experience	BE1	4.285	0.947	0.840
	BE2	4.099	0.821	0.831
	BE3	4.373	0.875	0.890
	BE4	4.125	0.815	0.893
	BE5	4.061	0.806	0.859
	BE6	4.228	0.855	0.871
	BE7	4.122	0.809	0.882
	BE8	4.118	0.812	0.869
					0.953	0.960	0.752
Brand satisfaction	BS1	4.202	0.894	0.888
	BS2	4.156	0.865	0.925
	BS3	4.129	0.812	0.914
					0.895	0.935	0.827
Perceived risk	PR1	4.163	0.881	0.816
	PR2	4.152	0.804	0.858
	PR3	4.167	0.895	0.872
	PR4	3.970	0.750	0.873
	PR5	3.954	0.769	0.829
	PR6	4.053	0.930	0.786
	PR7	3.939	0.782	0.857
	PR8	4.156	0.895	0.804
					0.939	0.949	0.701
Revisit intention	RI1	3.958	0.624	0.869
	RI2	3.981	0.672	0.848
	RI3	4.053	0.875	0.649
	RI4	4.011	0.732	0.747
					0.787	0.862	0.613

Source(s): Authors’ own elaboration