Variables and references
| Latent variable | Observed variables | References |
|---|---|---|
| Online reviews | I preferred positive reviews for making my travel decisions | AlMana and Mirza (2013) |
| Travel destinations having more number of positive reviews were considered favorable | Zhang et al. (2014), López and Sicilia (2014) | |
| My perception of travel destination changes if there are only positive or negative reviews | Citrin (2001), Wixom and Todd (2005) | |
| Positive or negative reviews changed my travel preferences | Baur and Nystorm (2017) | |
| The more contrasting online reviews are, the more likely I believe | ||
| Online reviews separate facts from opinions | ||
| People who post reviews are reliable | ||
| I feel online reviews are fair | ||
The online travel reviews are
| ||
| ||
| ||
| ||
| ||
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| Perceived risk | Online travel reviews indicated me of potential health related issues at the destination | Sharifpour et al. (2014) |
| Online travel reviews made me aware of the problems related to safety | ||
| Online travel reviews help to understand the chances of accidents at a destination | ||
| Online travel reviews made me aware of the problems related to food | ||
| Online travel reviews helped me to understand the possible natural disaster at the destinations | ||
| Online travel reviews helped me to overcome possible communication difficulty during the tour | ||
| Behavioral intentions | After reading the reviews, I developed positive feelings about the travel destination | Patterson and Smith (2003), Maxham and Netemeyer (2003) |
| I am likely to refer to online reviews next time I intend to go for leisure travel | Wilson and Rodgers (2004) | |
| I prefer online reviews over other media to know about a leisure travel destination | ||
| I am likely to refer others to use online reviews if they plan to go for leisure travel |
| Latent variable | Observed variables | References |
|---|---|---|
| Online reviews | I preferred positive reviews for making my travel decisions | |
| Travel destinations having more number of positive reviews were considered favorable | ||
| My perception of travel destination changes if there are only positive or negative reviews | ||
| Positive or negative reviews changed my travel preferences | ||
| The more contrasting online reviews are, the more likely I believe | ||
| Online reviews separate facts from opinions | ||
| People who post reviews are reliable | ||
| I feel online reviews are fair | ||
| The online travel reviews are Correct | ||
Reliable | ||
Accurate | ||
Relevant | ||
Timely | ||
Up to date | ||
| Perceived risk | Online travel reviews indicated me of potential health related issues at the destination | |
| Online travel reviews made me aware of the problems related to safety | ||
| Online travel reviews help to understand the chances of accidents at a destination | ||
| Online travel reviews made me aware of the problems related to food | ||
| Online travel reviews helped me to understand the possible natural disaster at the destinations | ||
| Online travel reviews helped me to overcome possible communication difficulty during the tour | ||
| Behavioral intentions | After reading the reviews, I developed positive feelings about the travel destination | |
| I am likely to refer to online reviews next time I intend to go for leisure travel | ||
| I prefer online reviews over other media to know about a leisure travel destination | ||
| I am likely to refer others to use online reviews if they plan to go for leisure travel |
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