Table 4 Reliability and validity results...

Table 4

Reliability and validity results

	CR	AVE	MSV	MaxR(H)	eWOM	PR	BI	Cronbach's alpha
eWOM	0.833	0.561	0.415	0.890	0.749			0.851
PR	0.892	0.580	0.308	0.944	0.555	0.762		0.891
BI	0.874	0.583	0.415	0.960	0.644	0.552	0.763	0.871

	CR	AVE	MSV	MaxR(H)	eWOM	PR	BI	Cronbach's alpha
eWOM	0.833	0.561	0.415	0.890	0.749			0.851
PR	0.892	0.580	0.308	0.944	0.555	0.762		0.891
BI	0.874	0.583	0.415	0.960	0.644	0.552	0.763	0.871

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