TableĀ 6

Indirect and direct effects and bootstrapping results for the hypothesized model

EffectSETpLLCIULCI
Direct effect of online reviews on behavioral intentions
0.89670.049814.59820.00000.7761.2423
EffectBoot SEBoot LLCIBoot ULCI
Indirect effect of online reviews on behavioral intentions
Perceived risk0.24770.05520.14120.3568
HypothesesEffectSignificanceaTest results
Hypothesis 4 (H4): Perceived risk will mediate the relationship between online reviews and behavioral intentions of leisure travelers0.89670.000Accepted

Note(s): Mediator, perceived risk, dependent variable, behavioral intentions

a significant level <0.001

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