Table 3

Assessment of discriminant validity using heterotrait-monotrait (HTMT)

CICDPRFTIAIeWOM
CI      
CD0.259     
PR0.1670.112    
FTI0.5690.2860.126   
AI0.8560.3750.0830.659  
eWOM0.4020.1380.1960.4210.365 

Source(s): Authors’ creation

[ViewLarge]
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal