Structural model results for indirect effect
| Hypotheses | Relationships | Std beta (a*b) | Std error | t values | 95%CI | Decision |
|---|---|---|---|---|---|---|
| H5 | Culture distance → Destination image → Future travel intention | 0.158 | 0.043 | 3.656 | 0.085–0.25 | S |
| H6 | Perceived risk → Destination image → Future travel intention | −0.086 | 0.063 | 1.367 | −0.173–0.083 | N |
| H7 | eWOM → Destination image → Future travel intention | 0.193 | 0.054 | 3.543 | 0.091–0.0298 | S |
| Hypotheses | Relationships | Std beta (a*b) | Std error | 95%CI | Decision | |
|---|---|---|---|---|---|---|
| Culture distance → Destination image → Future travel intention | 0.158 | 0.043 | 3.656 | 0.085–0.25 | S | |
| Perceived risk → Destination image → Future travel intention | −0.086 | 0.063 | 1.367 | −0.173–0.083 | N | |
| eWOM → Destination image → Future travel intention | 0.193 | 0.054 | 3.543 | 0.091–0.0298 | S |
Source(s): Authors’ creation
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