Table 2

Fornell-Larcker correlation matrix

 BICPCompCompatCustpESObsPCRelaTriVA
BI0.889          
CP0.6070.878         
Comp0.5670.3260.882        
Compat0.6450.4330.4100.875       
Custp0.7670.4960.4770.5890.918      
ES0.4530.3700.2210.3960.4480.925     
Obs0.7070.4450.3010.5490.6350.3350.926    
PC0.1930.2650.1280.2650.2470.3030.2270.843   
Rela0.6990.4630.4850.5320.6110.4740.5690.3110.846  
Tri0.4570.3360.2670.2990.3650.2420.3820.4060.4440.892 
VA0.6300.4310.4350.5420.5840.4360.4650.3800.6120.3730.919

Note(s): BI = behavioral intention, CP = competitive pressure, CUST = customer pressure, ES = external support, PC = perceived cost, comp = complexity, Compat = compatibility, Tri = trialability, Obs = observability, Rela = relative advantage, VA = value alignment

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