Table 4

Structural model and hypothesis testing result

HypothesisSTD betaSTD errort-valuesp-values2.5%97.5%Significance (p < 0.05)f2
H1: COST → BI−0.1470.0364.0500.000−0.217−0.075Supported0.081
H2: RELA → BI0.1200.0542.2060.0270.0210.231Supported0.031
H3: COMPEX → BI−0.1610.0503.2290.0010.0670.262Supported0.088
H4: COMPAT → BI0.1040.0422.4890.0130.0170.182Supported0.029
H5: TRI → BI0.1050.0362.9310.0030.0320.173Supported0.038
H6: OBS → BI0.2360.0574.1410.0000.1340.358Supported0.139
H7: CP → BI0.1730.0374.6250.0000.0980.246Supported0.100
H8: CUST → BI0.2370.0653.6400.0000.1050.357Supported0.114
H9: ES → BI0.0440.0341.2910.197−0.0240.111NS0.007
H10: VA → BI0.1060.0402.6560.0080.0270.182Supported0.028

Note(s): BI = behavioral intention, CP = competitive pressure, CUST = customer pressure, ES = external support, PC = perceived cost, Compex = complexity, Compat = compatibility, Tri = trialability, Obs = observability, Rela = relative advantage, VA = value alignment

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